Featured
Survival mode: iGaming affiliates and the Google crisis
Google is known for its indifference regarding the fallout from its policies for SEO affiliates, but with the recent algorithm updates and persistent failure to clean out the junk clogging up the SERPs, this seems more wilful than ever before. Gaming SEO consultant Martin McGarry examines what’s changed, particularly for smaller, longtail affiliates, what Google’s AI focus means for search and why the industry should prioritise sustainability over endless scaling.
iGBA Awards 2026
Nominations for the 2026 edition are now closed but you can still cast your vote for our Game of the Year and from 5 May can have your say on who is named Best Affiliate Manager at this year’s iGBA Awards taking place at The Shard on 2 July.
Survival mode: iGaming affiliates and the Google crisis
Google is known for its indifference regarding the fallout from its policies for SEO affiliates, but with the recent algorithm updates and persistent failure to clean out the junk clogging up the SERPs, this seems more wilful than ever before. Gaming SEO consultant Martin McGarry examines what’s changed, particularly for smaller, longtail affiliates, what Google’s AI focus means for search and why the industry should prioritise sustainability over endless scaling.
Why hiring remotely and hiring for remote are not the same
Rita Mendes, head of people at Alts Digital, writes for iGBA on why recruiting through remote interviews is one thing, but hiring people who can perform well in a remote-first business requires a very different mindset.
Anatomy of a launch: Inside V.Partners’ Slotoro debut
What it takes to get a new casino brand off the ground today is a far cry from igaming’s dot.com heyday, when programmes could simply slap a logo on white label and send it to a few of their best affiliates to promote. In the first instalment of a two-part series taking you inside V.Partners’ Slotoro launch, we explore the rigorous thinking, strategy and precision planning behind the new brand with COO Tetiana Bratchykova.
Meet the Manager: MelBet's Anastasiia Shcherbyna
In this latest of our Meet the Manager series, we speak to Anastasiia Shcherbyna, CMO at MelBet Partners & Affiliates
Boomerang Partners reveal main prize for the first stage of their annual Golden Boomerang Awards tournament
Trip to the iconic Wimbledon Championships awaits one participating affiliate.