Legend launches prediction market comparison platform

Bringing markets and pricing from major prediction platforms into a single destination, the platform allows users to see how equivalent contracts are priced across different venues. It also extends comparison into the fast-growing multi-leg segment through a proprietary cross-venue, multi-leg pricing engine.

Launched through Legend, which was acquired by Genius Sports earlier this year and operates an umbrella of leading sports brands including Covers.com, Prediction.com builds on the affiliate’s existing consumer and comparison technology, combining it with its parent company’s live game data and real-time pricing.

The platform’s in-game experience allows fans to follow play-by-play action alongside changing probabilities, prices and market signals, creating a one-stop destination for discovering markets before an event and tracking them as the action unfolds. Genius Sports added that Prediction.com will continue to expand its coverage, functionality and partner integrations as the sector matures.

Several other affiliates have also expanded into prediction markets as the ecosystem develops. Better Collective, for example, recently reported a “positive contribution” from the sector in Q2, having previously vowed to “significantly scale” its prediction market activities.