Better Collective launches prediction markets comparison platform
20 OCT 2026
The affiliate has rolled out subscription product Prediction Pro, bringing together market information and side-by-side pricing from Kalshi and Polymarket.
The company previously hinted at the project in its announcement to “significantly scale” into the vertical, noting the “development of a dedicated site built to rank across prediction market keywords, drive incremental traffic and establish a scalable foundation for long-term commercial opportunities”.
Commenting on the launch, Jesper Søgaard, co-founder and co-CEO at Better Collective, said the new product is “an opportunity to reach new audiences, serve a broader range of interests and build deeper, recurring relationships with our users”.
With coverage across sports, politics, economics, entertainment and other event categories, Prediction Pro adds forecasting tools, expert analysis and analyst trade tracking to help users assess market prices. Drawing on Better Collective’s experience in sports media, analytical tools and paid content to serve users across a broader range of event markets, it will be available as a standalone subscription and as an add-on to Action Pro, Action Network’s existing subscription product.
A dedicated Midterms 2026 hub is a central feature at launch, providing forecasts and analysis ahead of the November US midterm elections. Covering house, senate and gubernatorial races, the hub allows subscribers to compare model-estimated election probabilities with current market prices.
Subscribers also receive daily expert analysis, analyst trade tracking, a dedicated newsletter and access to a Discord community for discussion of market developments.
The affiliate already provides prediction market news, analysis, educational guides and platform reviews through Action Network and VegasInsider. Action Network also offers pricing tools, midterm election odds and trading analysis through its podcast. Predicting Politics, presented by DraftKings. Better Collective also has a substantial paid media presence in prediction markets, connecting users with platforms through paid customer acquisition campaigns.
Søgaard added: “Across our media brands and Paid Media business, we already connect audiences with prediction markets. Prediction Pro builds on that presence and our subscription experience at Action Network, giving users more tools to assess probabilities and understand the reasoning behind market views.”