While Kenya is seen as one of the fastest-growing iGaming markets in Africa, the industry is facing a shake-up following the introduction of new advertising rules by the country’s regulator. But in a mobile-first, football-obsessed market, are affiliates really out of options? We speak to three Kenyan iGaming professionals about local betting culture, their views on the new regulations and what solutions might lie ahead.
Back again in another deep dive into the LatAm market, ICS duo Martin Calvert and Luke Kenna provide a marketing guide for igaming affiliates with an eye on Argentina. They tackle everything from regulation to the best organic practices, including building local audiences and amplifying trust.
In the second part of this iGB L!VE 2025 speaker interview series, Game Lounge CTO Keith Cassar discusses the fragmented state of affiliate platform data, why transparency is essential for trust and performance, as well as how the Trust and Data Index is setting a new benchmark for the iGaming industry.
Join us at Booth B50 to meet our special guest, football legend Marco Materazzi
