Media Troopers appoints former Betsson marketing director as CMO
The digital and acquisition group has appointed Stacey Bevan as its CMO to lead its growth strategy across existing and emerging channels.
Media Troopers CEO Shmulik Segal said Bevan brings an “exceptional understanding of digital marketing and deep experience” working with household brands in the industry.
Bevan joins Media Troopers after holding senior marketing roles across several major gambling businesses. She was previously marketing director at Betsson Group, global head of performance marketing at Catena Media and head of performance marketing at William Hill International. She is also a Google-approved digital trainer for the Google Digital Academy.
In her new role, Bevan will oversee the company’s media and publisher departments, with a focus on strengthening existing acquisition channels while supporting its expansion into new markets and customer-facing offices.
“Media Troopers has established a strong reputation as a leader in acquisition, and I'm excited to build on that foundation,” Bevan said.
“Our ambition is to scale what's already working while identifying new channels and markets. I'll be focused on strengthening our media channels and building a growth engine that delivers sustainable, long-term value for Media Troopers and our partners.”
Segal added: “Bringing her onto the management team aligns with our vision of growing existing channels, developing new opportunities and putting our partners at the forefront of marketing technology and innovation.”
Earlier this year, Media Troopers named its CTO Clinton Cutajar as director of AdPlatform to drive growth for its campaign optimisation platform, MediaCruiser.