FairPlay appoints dmg exec Buitekant to drive growth

Buitekant joins after 12 years at Daily Mail publisher dmg media, most recently as Chief Commercial Digital and Strategy Officer.

FairPlay said Buitekant had been tasked with leading the strategic execution of the group’s growth strategy for media partners and iGaming operators.

FairPlay’s Group CEO Stuart Simms said: “As we continue to scale our AI powered platforms and products globally, Hannah’s commercial expertise and experience working in multi-brand, audience centric companies will be invaluable in accelerating our next growth phase, further strengthening our position as a leader in the sports media market.”

Buitekant added: “My priority is converting FPSM's platform and product investment into the engine that generates high-value consumer relationships, and I'm looking forward to working with the team and our partners/customers to realise the full potential of this market-leading AI powered technology."