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Basketball

March Madness 2026: A practical guide for European affiliates

As the 2026 March Madness kicked off with Selection Sunday, a high-volume player acquisition window has opened. But for European affiliates on the other side of the world, how should they approach the US college sports scene? Caleb Dykema, co-founder of Vault Network, breaks down the basics of entering the market, from compliance to content strategy.

Enter the 2026 iGBA Awards

Affiliates, programmes, networks, SPs and individuals have until Friday 27 March to throw their hat in the ring for iGaming's original and most-respected affiliate awards. So don’t delay – click the button below to access the Entries Portal and get your submission started.

SEO

storm

The end of clickbait? Inside the February 2026 Discover Core update

Released for English-language users in the US and running for over 21 days, the February 2026 Discover Core update aimed to improve the overall quality of the content feed. SEO specialists at ICS-digital weigh in on whether it has truly swept out clickbait, what it means for affiliates and why video content and multichannel strategies could offer a competitive edge.

Brand Views

Platform migration: a technical project or a management decision?

While the benefits of moving from a legacy to a modern affiliate management system may be clear, migration still carries concerns and risks for affiliate programs. But these can be mitigated by clear-headed analysis of the entire technical and strategic picture and partnering with a platform you can trust to handle all aspects of the transition, according to ReferOn’s head of product Vlad Bondarenko.

Meet The Manager

Meet the Manager: MelBet's Anastasiia Shcherbyna

In this latest of our Meet the Manager series, we speak to Anastasiia Shcherbyna, CMO at MelBet Partners & Affiliates

Partner News

Mate Affiliates set to unveil new brand

A new brand. A proven programme. This spring, it all comes together with Mate Affiliates.