Hub Affiliations to support Gana Media in Mexico via Sporticos

The agreement will see Hub Affiliations providing advertising, media placement, digital communication and commercial development services for Gana Media's sports media and technology platform Estadio Gana. Centred on Mexico, one of the three host countries for the 2026 World Cup alongside the US and Canada, both companies aim to capitalise on the increased attention expected around football, sports content, fan engagement, digital advertising and sports betting. 

As part of the agreement, the first operational phase consists of a three-month advertising campaign running from 1 June to 31 August 2026 on Hub Affiliations' sports media asset Sporticos.com, which the company acquired in September 2025. Structured as a fixed-fee media visibility package for brand exposure rather than direct customer acquisition, campaign formats include video placements, pop-up banners, sidebar listings and sticky banners designed to increase visibility for Estadio Gana among Sporticos' football-focused audience.

Speaking to iGBA, Hub Affiliations co-founder and chief strategy officer Charles Herisson highlighted that the collaboration reflects the company's direction of "evolving from a traditional affiliate marketing business into an international growth partner for operators, media companies and digital brand". 

Beyond advertising, the partnership also covers broader support for the betting operation’s commercial development in Mexico. Hub Affiliations will assist in analysing commercial opportunities, activating communication channels, strengthening digital presence and building potential relationships with operators, sponsors and local partners.

In addition, the agreement includes a 24-month protection period. Under the clause, Hub Affiliations may be entitled to fees subject to separate written agreements between the parties if any commercial opportunities sourced by the company lead to relationships with Gana Media Group or Estadio Gana within two years. The collaboration thereby extends beyond an advertising campaign, positioning Hub Affiliations as a partner capable of contributing to the project’s international commercial development. 

While the current agreement focuses on the initial Sporticos activation, future phases may include additional advertising placements, sponsorship packages, operator partnerships and results-based marketing activities through Hub Affiliations’ network.

Herisson added: "Over the last year, we have strengthened our footprint across LatAm, with strong momentum in markets such as Brazil, Argentina, Peru and Colombia. Across our ecosystem, we reached over 8.29 million active users and 10.75 million sessions, reinforcing our conviction that the region remains one of the most exciting growth opportunities in the global iGaming and sports media landscape."

"The agreement with Gana Media Group is therefore more than a campaign. It is a practical example of how Hub Affiliations intends to scale internationally: through trusted partnerships, media activation, local market understanding, data-led execution and measurable commercial development."

Recently, Gana Media Group also entered a strategic partnership with Vor Interactive to integrate the latter’s AI-driven betting solutions to drive engagement to Estadio Gana.