Vor Interactive teams with Gana Media Group for Mexican sports content

Formerly Mobile Gaming plc and founded in 1999, Gana Media Group is an LSE AIM-listed UK-based company that operates sports media, real-time content and licensed online gaming. In January 2026, it acquired a 100% share of the casino and sports betting business EstadioGana and Capital Media Sports, owner of the media brand Estadio Deportes, as the group scales into Mexico and LatAm.

The collaboration will see Vor Interactive integrate the Vor Turbo product to create automated narrative boxes for every fixture across NFL, NBA, MLB and soccer, including the 2026 World Cup which Mexico will co-host, across all Estadio Deportes online content.

Commenting on the initiative, Vor Interactive CEO Richard Acosta said the company is “delighted to be partnering with Gana in Mexico”. He believes the collaboration will help to secure the business’s “position as a leading widget and data provider for the LatAm region” and is “the perfect springboard” for market entry.

As part of the rollout, the technology will replace or complement traditional advertising formats with interactive content to increase user retention and click-through rates.

The integration enables the automated creation of tailored, predictive sports content across multiple leagues and competitions, alongside the delivery of personalised, multilingual content aligned to the Mexican market. It also supports real-time engagement through interactive widgets that incorporate betting markets and live odds, while enabling scalable deployment across Estadio Deportes’ media network to drive audience growth and monetisation.

The partnership forms part of Gana’s broader strategy to build a vertically integrated sports media and gaming ecosystem, combining content, distribution and monetisation within a single platform. By embedding interactive betting-related narratives directly within the content experience, the group expects to create a more direct pathway from audience engagement to betting activity on its EstadioGana platform.

Mark Epstein, Gana Media Group CEO, added: “Gana continues to expand its presence in Mexico, with a focus on increasing engagement and embracing AI. The Vor Turbo solution is a great opportunity to further increase our growth at an exciting time in the market.”

Vor Interactive currently also holds partnerships for its AI offerings with PureWager Group, Odds Shark and Loads of Traffic.