Clever Advertising takes strategic stake in iGamingNuts
26 JUN 2026
The global performance marketing and player acquisition company has taken a strategic stake in iGamingNuts to strengthen its presence in Poland.
Founded in 2018 by CEO Adam Bieliński, iGamingNuts is an SEO affiliate in the legal sports betting sector, operating from Gdansk and London. It is active in European markets including the UK, Italy and Spain, with Poland being its largest market.
Commenting on the deal, Clever Advertising COO Marcos Oliveira described Poland as “one of Europe’s most demanding regulated markets”, adding that iGamingNuts provides “the most solid base” through its local expertise.
“They (iGamingNuts) lead in local SEO, they know the rules, and they open commercial relationships that would take years to build alone. Together, we give our operator partners a compliant route into the market,” said Oliveira.
The investment brings iGamingNuts’ stable, high-intent organic traffic in its Polish SEO portfolio into Clever Advertising’s global multi-channel network, while giving the affiliate access to Clever’s data network, operator relationships and technology to further develop its platform. The two companies also plan to extend the partnership into a financial trading media vertical.
Bieliński added that the investment represents “a big step” for the company and its users.
“We’ve built tools and content for Polish regulations and player preferences. With Clever Advertising’s infrastructure and scale behind us, we can develop our product faster, improve the user experience and strengthen our position in legal sports betting affiliate traffic in Poland,” Bieliński said.
