Hub Affiliations teams up with Hub Innovation to expand SlotMatic Play
16 JUN 2026
The two companies have announced a strategic partnership to accelerate the commercial rollout and international expansion of SlotMatic Play, a player engagement ecosystem for regulated operators.
Designed as a flexible and scalable engagement ecosystem that allows operators and game providers to enrich slot content, the platform includes features such as advanced gamification mechanics, player behaviour analytics, multi-play gaming modes, personalised player insights, Telegram mini app integration, engagement and retention tools as well as optional functionalities for selected commercial use cases.
Charles Herisson, Hub Affiliations founder and chief strategy & investment officer at Hub Innovation, highlighted the collaboration “creates a unique combination of audience reach, technology, compliance and commercial activation”.
“The real opportunity emerges when technology and distribution work together. Through a network that reaches more than 25 million users annually, we can help operators transform innovation into measurable business results,” Herisson said.
By combining Hub Affiliations’ media assets, commercial partnerships and audience acquisition channels across Europe and Latin America with Hub Innovation’s expertise in software development, artificial intelligence, gamification and regulated gaming solutions, the collaboration aims to help operators enhance player engagement, improve retention, diversify entertainment experiences and unlock new growth opportunities across regulated markets.
Through brands including Sporticos, Punters Lounge and the wider Hub Affiliations media network, the infrastructure provides operators with an established distribution framework that connects existing sports audiences with complementary gaming experiences, creating deeper engagement and increasing customer lifetime value.
SlotMatic Play is currently in an advanced certification phase for both the UK and Italy, with completion targeted for July 2026. Meanwhile, Hub Innovation has achieved the ISO 27001 certification as part of its commitment to globally recognised security, governance and operational excellence.
Commenting on the partnership, Domenico Vacchiano, founder of SlotMatic and Hub Innovation CTO, added: “SlotMatic Play has been built to deliver scalability, compliance and ease of adoption for operators. Achieving ISO 27001 certification and progressing through the UK and Italian certification processes are important milestones that demonstrate our commitment to delivering trusted and future-ready solutions for regulated markets.”
Recently, Hub Affiliations has also entered into a strategic partnership with Gana Media Group to support the development of its Mexican betting portfolio.