Gambling.com Group rebrands to Grandstand

Starting from July 23, the company’s ordinary shares will trade on the Nasdaq Global Market under the ticker symbol “GRSD”, with its new corporate website live at grandstand.com.

Commenting on the rebrand, Kevin McCrystle, co-founder and CEO of Grandstand, said the new name captures the affiliate’s “position as the intelligence layer powering informed decisions for consumers and partners across sports, gaming and entertainment”. 

“The new name Grandstand brings together the broad array of products and services in our portfolio, while also creating room for what we are building now and our long-term roadmap,” McCrystle said. The company currently serves both consumer brands and partner solutions including sports data, advertising audience monetisation and the Spotlight.Vegas entertainment booking platform. 

In addition, the company explained that the name draws a clear distinction between the business and its consumer brand Gambling.com, which will continue to operate as a comparison and reviews website. 

Most recently, Grandstand announced a 25% AI-driven workforce reduction as it experienced a slowdown in performance marketing activities, which were offset by the growth in its sports data services.