Fury will be working closely with the sports betting and casino affiliate for PR, social and content marketing activation throughout 2022, providing exclusive insight and fight previews via online and social channels.
He will also take part in creative content campaigns around horse racing and football.
Readers of Freebets.com’s online content hub will also be able to share the life experiences and stories of the father of the unbeaten world heavyweight champ through a series of exclusive interviews.
XLMedia’s head of PR for EU sports, Dominic Celica, said Freebets.com couldn’t wait to start working with Fury: “With landmark events coming up – such as Tyson Fury’s final professional fight, we’re delighted to have John as our brand ambassador, bringing his wealth of knowledge and expertise to the table.”
He added: “We have so much planned and there are so many exciting projects in the pipeline.”
John Fury said: “I’m very much looking forward to working with the team at XLMedia and being part of a very exciting product offering.”