MoveUp takes Affily.bet network global after Brazil shutdown
30 OCT 2026
The Affily.bet affiliate network run by MoveUp Media has pivoted from Brazil into global geos following the shock market closure.
The network, which already works with more than 150 affiliates, is opening to operators and affiliates across regulated LatAm markets, as well as the UK, Italy, India, Canada, Spain, Germany, Southeast Asia and Nigeria, with more in the pipeline.
Affily.bet’s ‘locked-on terms’ will continue to apply, meaning that the commercial terms at the time a deal is made are frozen, with any subsequent changes from the operator side requiring the review and acceptance of the affiliate.
The company also operates several other Brazil-focused brands, including the Netflu site specialising in coverage of Fluminense Football Club, the data-driven betting companion Lumino.bet and the Telegram channel SuperDicas.
In the wider affiliate space, the market closure has prompted many to reposition their businesses, with Better Collective and Gentoo Media lowering their full-year financial targets immediately after the ban.
MoveUp’s chief revenue officer Sébastien Risse said: “Every affiliate has a story about a commission plan that changed overnight. We built Affily.bet so that what an affiliate signs is exactly what they get paid. Going international doesn’t change that promise; it extends it to every market we open.”
See here for more on what Affily.bet is offering affiliates and operators.