Affily.bet goes international with an affiliate network built on locked-in terms

Affily.bet, the iGaming affiliate network operated by MoveUp Media, is opening to affiliates and operators in Latin America, the UK, Italy, India, Canada, Spain, Germany, Southeast Asia and Nigeria, with more markets to follow. The network currently works with 150+ affiliates.

Affily.bet launched in Brazil at the beginning of the year, where it built its network in the country’s newly regulated betting market. Demand to expand came from both sides: affiliates in the network increasingly run traffic across several countries and wanted the same terms and a single payment relationship outside Brazil, while operators already working with Affily.bet asked for access to affiliates in their other licensed markets.

The deal you sign is the deal you get paid

Finding operators is rarely what affiliates complain about. The trouble comes afterwards: commission plans revised mid-campaign, reports that don’t match, payments that arrive late or short. Affily.bet is built to remove that uncertainty.

Once a deal is approved, its commercial terms are frozen. Any change means a new offer that the affiliate can review and accept, never a silent edit. Each month-close goes through reconciliation and review before earnings are approved and published to the affiliate. Every accepted version of the terms is timestamped and stored.

One relationship, every operator

Affiliates sign up once: one KYC, one contract, one dashboard and one monthly payment covering every operator in the network. CPA, RevShare and hybrid deals, including exclusives, are available from day one, and applications are reviewed within 24 hours.

Clicks, registrations and FTDs are tracked live by operator and by market. Affiliates can test a new geo by pointing campaigns at operators already in the network, without signing a new agreement.

What operators get

Operators reach SEO and ASO specialists, PPC and programmatic buyers, in-app publishers, tipsters, streamers and social creators through a single partner. Affily.bet handles onboarding, KYC and payments for all of them, screens incoming traffic for fraud and assigns a dedicated account manager to each operator. For an operator entering a new market, that means working with affiliates who are already active there from the first week, instead of building a local programme from scratch.

Regulated markets only

Affily.bet works exclusively with operators licensed in the markets they target. Tracking links carry country restrictions, so traffic only reaches brands that are allowed to accept it.

“Every affiliate has a story about a commission plan that changed overnight. We built Affily.bet so that what an affiliate signs is exactly what they get paid. Going international doesn’t change that promise; it extends it to every market we open,” said Sébastien Risse, chief revenue officer at MoveUp Media.