Clever Advertising acquires Pickswise following scaling partnership

Launched by the group in 2019, Pickswise covers a wide range of US sports, including NFL, NHL, NBA, MLB, MLS, college basketball and UFC, offering daily picks, predictions, guides, free calculators and real-time odds comparisons across sportsbooks. The brand operates through its website and mobile apps, alongside a free newsletter and social media channels tailored to its audience.

The acquisition follows Clever Advertising’s scaling partnership with the group, which began in late 2025. As part of the partnership, the company contributed to Pickswise’s content strategy and delivery while working alongside Spotlight on an equal footing to launch a redesigned Pickswise app. It also launched Pickswise Playzone, starting with the NFL Career game, a free-to-play football simulation that lets users navigate the highs and lows of a full 20-season career.

Earlier this year, Clever Advertising also acquired a strategic stake in SEO affiliate iGamingNuts to strengthen its position in the regulated Polish market. The two companies also planned to expand their partnership into the financial trading media vertical.