Blurring the line: Golden Camel on merging tracking & affiliation

As we enter a new year, Joyce Yang speaks to four iGaming SEO experts to review the impacts of recent Google core updates and what the year 2026 will look like in terms of spam updates and AI search.

While affiliates have traditionally battled the SEO landscape to promote operator offerings, a new generation is reimagining the business model. We speak to Golden Camel co-founders about how they are evolving an aggregator into a fully-fledged affiliate community and why they’re taking a Swiss neutrality on prediction markets.

While the benefits of moving from a legacy to a modern affiliate management system may be clear, migration still carries concerns and risks for affiliate programs. But these can be mitigated by clear-headed analysis of the entire technical and strategic picture and partnering with a platform you can trust to handle all aspects of the transition, according to ReferOn’s head of product Vlad Bondarenko.

In this latest of our Meet the Manager series, we speak to Anastasiia Shcherbyna, CMO at MelBet Partners & Affiliates

Digital Footprints has announced the results of the inaugural Accelerator Fund, with Tipsterizer, a SaaS white-label platform that powers community-led and social sports betting experiences, named as the winner.