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UKGC and affiliates: What “you are responsible for third parties” really means
As the UKGC’s approach to affiliate oversight shifts from viewing third party responsibility as a formality to treating it as a core governance issue, compliance expert Helen Stewart explores the evolution of its regulatory philosophy with the 2020 FSB Technology enforcement case.
iGBA Awards 2026
Nominations for the 2026 edition are now closed but you can still cast your vote for our Game of the Year and from 5 May can have your say on who is named Best Affiliate Manager at this year’s iGBA Awards taking place at The Shard on 2 July.
Survival mode: iGaming affiliates and the Google crisis
Google is known for its indifference regarding the fallout from its policies for SEO affiliates, but with the recent algorithm updates and persistent failure to clean out the junk clogging up the SERPs, this seems more wilful than ever before. Gaming SEO consultant Martin McGarry examines what’s changed, particularly for smaller, longtail affiliates, what Google’s AI focus means for search and why the industry should prioritise sustainability over endless scaling.
The innovation paradox: Why creativity is stifled in iGaming
While creativity is said to be encouraged in the iGaming industry, the reality is often complicated. Saroca CEO Emily Haruko explores how the “safe” culture in corporate environments kills innovation and the right conditions that foster it.
Anatomy of a launch: Inside V.Partners’ Slotoro debut (Part 2)
In the second and final part of iGBA’s exclusive look under the hood of V.Partners’ recent Slotoro launch, head of affiliates Natalia Hurina explains how the new brand combines the latest market insights and affiliate-centred design to drive the strongest possible results for partners.
Meet the Manager: MelBet's Anastasiia Shcherbyna
In this latest of our Meet the Manager series, we speak to Anastasiia Shcherbyna, CMO at MelBet Partners & Affiliates
iGB L!VE launches exclusive iGaming M&A summit
Exclusive London event connects iGaming executives, investors and advisers focused on M&A and strategic growth.