Tonybet’s Dmitry Arabuli on the regulated market journey, affiliates and the analytics advantage
29 JUL 2026
By
iGBA
Editorial
Tonybet CEO Dmitry Arabuli has over the past five years overseen the transformation of the business from an eight-member startup into a global regulated market operator. In this exclusive interview with WorldGaming’s Mackenzie Krueger filmed at the 2026 edition of iGB L!VE, he discusses the challenges, lessons and benefits of regulated market entry and what the shift to local licensing entails for Tonybet’s affiliate partners.
Arabuli also reflects on the steep learning curve of Tonybet’s 2026 World Cup campaign, which was not without its surprises for the team.
Looking at the next 12 months, the Tonybet chief exec also reveals how the company is approaching AI integration and implementing a shift from human to analytics-driven decision making.
Watch the full video interview above for Dmitry’s insights on these topics and much more.
