Ackroyd was appointed to the position in November of last year and has now assumed her new role and also joined the XLMedia board of directors with immediate effect.
Rowan Ellis, who was appointed interim chief financial officer, will assist in an orderly transfer before returning to his normal role as a financial consultant.
Ackroyd takes on the role having most recently served as CFO at Jaywing since September of 2020, prior to which she was also CFO at Push Doctor from November 2018 to September 2020.
She had two spells with Sky Betting & Gaming earlier in her career, first as deputy finance director at Sky Betting & Gaming between October 2006 and June 2011, before leaving to become finance director at Coral.
Ackroyd returned to Sky Betting & Gaming in January 2015 as finance consultant, after which she became director of commercial finance at the business.
“I am really pleased to be joining XLMedia and look forward to working with the team to build upon the strong foundations in place and to deliver the next exciting phase,” Ackroyd said at the time of her appointment last year.