The London Affiliate Conference is taking place on the 6th - 9th February 2019 at ExCeL, London. LAC 2019 will attract over 5,200 delegates to London for four days of networking and learning. Returning to London for it's 13th year in a row, LAC 2019 will prove to be the biggest edition yet.
Never been to LAC before? You can view highlights of the 2018 show in our video player below.
At LAC you can expect:
The London Affiliate Conference 2019 will be taking place on the 6th - 9th February 2019. For introducing brokers and affiliates #LAC2019 is free to attend. For all other delegate types, the event costs £575+VAT and includes access to all conferences and networking events.
If you have any queries, please email our team on Info@iGamingBusiness.com.
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Exhibitor pre-registration
Exhibitors can pre-register at the official hotel on the 6th February, so why not pick up your registration pack in advance and miss the queues! Once you've collected your passes, you will also be able to enter the exhibition hall should you wish in advance of the opening.
Pre-registration for delegates
Delegates will be able to register one day before the exhibition opens, enabling you to walk straight into the exhibition the next day - no hassle, no queues and already armed with your badge, wristband and delegate guide. Pre-registration will be held between 13:00 - 19:00. To avoid delays, please remember to bring your barcoded eticket with you.
Having just arrived in London, the first thing you should do is to come to the first of our networking events at the official hotel from 16:00 - 18:00 on the 6th February for our welcome drinks. Pick up your badge early and network with your amigos before the conference kicks off on Thursday.
The welcome drinks will take place alongside pre-registration at the official hotel.
Let your curiousities take over and explore the mythical place of Zigfrid von Underbelly, what started with a man and turned into a myth this quirky venue will surely delight.
Experience a night in the life of a Shoreditch Hipster.
Be there or be SQUARE!
As the Swedish Gambling Authority sharpens its claws to push out illegal operators, affiliates look set to lose out on some serious revenue – so what can be done to mitigate the effects to your bottom line, and how will this market look in coming years?
Learning Outcomes:
For many, esports betting is the gaming industry’s most exciting emerging vertical, and with revenues set to increase exponentially in coming years, there’s no doubt this is one of the hottest opportunities of the moment. Find out what’s different about esports fans compared to traditional bettors, how to engage with them and help drive untapped traffic through your platform.
Learning outcomes:
Hear from affiliates currently working in LatAm markets about the barriers to entry in this exciting region. While the potential for growth is huge, challenges abound when it comes to effectively marketing your product, working with the available payment solutions and ensuring you’re compensated for the traffic you drive.
Speakers: Pedro Lucas, Director, ApostaOnline.com
Learning outcomes:
Learning outcomes:
With growth in online and mobile gaming skyrocketing across the African continent, it’s only a matter of time before affiliates start to truly capitalise on this opportunity. Discover the importance of mobile-first technology, learn about the market maturity of key African jurisdictions, and find out the best ways to get your voice heard in each.
Learning Outcomes:
Lotteries are the most common form of gaming across the world, but today’s customers don’t want to be limited to playing in their home nation. Find out how iLottery affiliates are driving revenue into this growing vertical, and breathing a new lease of life into the world of big wins.
Learning outcomes:
As regulation rolls out state-by-state across the USA, opportunities for affiliates are growing rapidly, but so are potential regulatory pitfalls. Discover how to get a foothold in gaming’s most talked about market, the best ways of promoting your product to the US public, and how to make sure you work within the law in this all-American extravaganza.
Learning outcomes:
What content is best for engaging the US market?
15:30-15:45: Speak Up! SEO Strategies for Voice Search
15:45-16:00: RankBrain – What is it and how can it work for you?
16:00-16:15: SEO for Instagram – What’s the Difference?
16:15-16:30: Q&A
Learning Objectives:
Today’s customers are better informed than ever, and always on the lookout for the best deals. So what are the advantages of betting with cryptocurrencies? Lower margins, provably fair gaming and trustless transactions: find out why the customer of tomorrow is increasingly likely to be playing with digital currency, and how you can make your mark on this growing vertical.
Learning outcomes:
Learning outcomes:
Let's go crypto, crypto let's go!
Join us at La Barrique for the LAC Crypto drinks, sponsored by WPN Affiliates.
Mix and mingle with crypto geniuses and enjoy fabulous conversations and lots of WPN giveaway goodies!
La Barrique is situated on the main walkway between the Custom House DLR station and the West entrance of the ExCeL centre.
If in doubt and you are finding it difficult to reach the venue from any of the on-site hotels please follow signs to the DLR station at Custom House and you will walk right past the door!
Roll up, roll up...
Discover your inner 'freak' and come party with us at Trapeze on Thursday! Leave London behind and revel in the wild circus surroundings with surprises around every corner.
If you've had a long, hard day slogging around the ExCeL, this is where you can blow off some steam with your affiliate co-stars.
See you there.
In today’s fast-paced market, if your offering isn’t optimised for mobile you’re almost certain to be missing out on revenue. Discuss the gaming industry’s move towards mobile-first, what this means for affiliates and how you can be sure to keep up.
2018 saw Google roll out its mobile-first index, updating the requirements you need to meet to appear top of the list. Find out from Mobile SEO specialists how to keep up with these changes and ensure your brand isn’t left behind in the mobile-first economy.
Learning outcomes:
As regulators across the world clamp down on the ways gaming companies advertise to customers, the marketing ecosystem is changing faster than ever. How will recent rulings in Italy, Spain, the UK and beyond affect affiliates, and can they turn this situation to their advantage?
Learning Outcomes:
In today’s market, the power of personality is stronger than ever. Discover how key partnerships with influencers can help to anchor your brand, spreading your message to legions of loyal followers. What kind of content is best for engaging customers through social media, and how should you take part? Find out in this tell-all session from legendary streamers and affiliate veterans.
Learning outcomes:
Hear from one of Europe’s leading mobile-first operators on how their SEO strategy will develop in the year to come. Learn how to utilise and create trends to drive traffic, and how operators are increasing player value and improving the customer journey.
As operators start to look more carefully at their affiliates’ actions, find out what steps you need to take to ensure you’re working within set guidelines, and not running the risk of having your partnership dropped. The whole spectrum of gaming has a responsibility to protect players, so don’t miss your chance to find out the top strategies you can use.
Learning outcomes:
Google rankings are becoming increasingly sophisticated, and the days of using a few key words to guarantee first-page exposure are long behind us. Learn about top affiliates’ strategies for driving fan engagement, increasing traffic and improving visibility through content.
Learning outcomes:
In 2019, gaming marketing will become increasingly focused on the individual customer. Discuss why diving deep into your chosen vertical is the best way to engage fans and drive the most valuable traffic.
Learning outcomes:
Oddsium is committed to doing things differently. Find out how this pioneering platform is paving a new way for gaming affiliates; through constant focus on the user experience, detailed data analysis and longstanding partnerships with operators.
Speaker: Krister Malm, Managing Director, Oddsium
The iGB Affiliate Awards 2019 is taking place on the 8th February 2019 at The Brewery. The iGB Affiliate Awards are the most respected awards in the industry with a focus on transparency. We are proud to continually deliver transparent and inclusive awards and look forward to hosting another fantastic event in 2019.
Brunch is the new sassy version of lunch, so come and join us for the final event of the week.
Officially conquer LAC 2019 by rounding off your week with a last minute chinwag with your favourite IGB gang, and if that doesn't tempt you... we have bacon butties!!
Make the last stand!
Please find below the speakers for the London Affiliate Conference 2018. To find out how you can become a speaker at any of our events please email info@igamingbusiness.com.
The full address for the venue is: ExCeL (East entrance, N11), London E16 1FR.
Key
White - available
Yellow - reserved
Green - sold
Orange - media
To find out how you can sponsor or exhibit at the London Affiliate Conference 2019 please fill out this form.
Our official hotel for LAC 2019 will be Tower Hotel, St Katharine's Way, London.
To book a room please contact the accommodation agency BCD M&E who negotiated with the hotel to provide a block of rooms at a discounted rate for the conference.
If you need any assistance, please contact Sarah@bcdme.com or call T +44 1332 285 590
London, is one of the world’s busiest international business hubs, and can be reached by more people, from more destinations, in less time than any other city in the world. It’s known for it’s accessibility and with a wide range of low-cost rail and air links to global cities. Getting to ExCeL London couldn’t be easier!
By underground:
The Jubilee Line and the DLR are the quickest routes to ExCeL London. Alight at Prince Regent for ExCeL and access to the London Affiliate Conference and the Financial Partners Expo.
By overground:
The London Overground, part of the London Underground network, serves a large part of Greater London and parts of Hertfordshire with 112 stations on several routes. The Overground is highlighted in Orange on the Tube map. The DLR and Jubilee Line can be connected from multiple Overground lines such as Stratford, Canada Water, and Shadwell. It’s also possible to join the Overground and travel to ExCeL London from Euston station.
By DLR (Docklands Light Railway):
The Docklands Light Railway (known as the DLR) is part of the London Underground network. Two of the stations, Custom House and Prince Regent, are on our campus. Trains pull up at a covered walkway leaving visitors with less than a two minute’s walk to the entrance. For access to the London Affiliate Conference and Financial Partners Expo, alight at Prince Regent for the east entrance and ICC London.
DLR services:
All trains towards Beckton/Gallions Reach will stop at Prince Regent. Service is fast and frequent, DLR runs 12 trains an hour to Beckton. ExCeL London is located in Zone 3.
By car:
It’s easy to drive to ExCeL London from many of the main routes into London.These main routes include the M25 and M11, the North Circular, A406 and the A13. As you get closer you’ll pick up signs for Royal Docks, City Airport and ExCeL London.
If you’re using satellite navigation to travel to our car parks please enter this postcode: E16 1FR.
If you are driving to ExCeL, you can make use of 3,070 parking spaces at a £15 flat tariff for up to 24 hours. Download the parking map which shows you the location of the car parks on campus. All on-site parking is pay and display. Three pay points located within the car park (on level two and level zero) at the end of your visit. All machines accept cash and credit card.
Our Affiliate Conferences guarantee to keep you busy from the moment you land. From a networking perspective, we offer many opportunities pre-event and at the show.
Prior to one of our events, you can network with other delegates by:
At this year's event, the following networking opportunities are available for you, on top of the networking breaks that will take place throughout the day in the exhibition hall.
Welcome drinks, 16:00 - 18:00, Guoman Hotel, sponsored by WPN Affiliates
DING, DING, DING - Round one has commenced! We hope you have warmed up your vocal cords as you are in for a busy few days talking non-stop about your favourite topic...!
Join us at the official hotel from 16:00 - 18:00 on the 6th February 2019 for the official LAC welcome drinks, which is sponsored by WPN Affiliates. Let us greet you with open arms and lots of drinks.
This event is the perfect place to pick up your badge early and network with fellow delegates before the conference kicks off. Pre-registration will be taking place from 13:00 - 19:00 with the welcome drinks happening from 16:00 - 18:00
Opening night networking party, 21:00 - 01:00, Zigfrid von Underbelly, 11 Hoxton Square, London N1 6NU
Let your curiousities take over and explore the mythical place of Zigfrid von Underbelly, what started with a man and turned into a myth this quirky venue will surely delight.
Experience a night in the life of a Shoreditch Hipster.
Be there or be SQUARE!
Crypto networking drinks, 18:00 - 20:00 La Barrique, Unit R5, Warehouse K, Western Gateway, ExCel, E16 1DR
Let's go crypto, crypto let's go!
Join us at La Barrique for the LAC Crypto drinks, sponsored by WPN Affiliates.
Mix and mingle with crypto geniuses and enjoy fabulous conversations and lots of WPN giveaway goodies!
La Barrique is situated on the main walkway between the Custom House DLR station and the West entrance of the ExCeL centre.
If in doubt and you are finding it difficult to reach the venue from any of the on-site hotels please follow signs to the DLR station at Custom House and you will walk right past the door!
Official networking party, 21:00 - 02:00, Trapeze Bar, 89 Great Eastern St, London EC2A 3HX
Roll up, roll up...
Discover your inner 'freak' and come party with us at Trapeze on Thursday! Leave London behind and revel in the wild circus surroundings with surprises around every corner.
If you've had a long, hard day slogging around the ExCeL, this is where you can blow off some steam with your affiliate co-stars.
See you there.
Join us at the iGB Affiliate Awards returning to the Brewery, 52 Chiswell Street, London, EC1Y 4SD. Please click here to visit the awards site!
Saturday survivor session, 12:00 - 15:00, Hoxton Seven, 66-68 Great Eastern St, Shoreditch, London EC2A 3JT, sponsored by Intertops 
Brunch is the new sassy version of lunch, so come and join us for the final event of the week.
Officially conquer LAC 2019 by rounding off your week with a last minute chinwag with your favourite IGB gang, and if that doesn't tempt you... we have bacon butties!!
Make the last stand!
LAC 2019 returns to the ExCeL London for the 3rd year in a row, and this year we’ll expecting to welcome more affiliates, more indepth...
We hope that you are as excited for LAC 2019 as we are! If you are interested in sponsoring or exhibiting at the Amsterdam Affiliate Conference,...
There was plenty of fantastic content taking place at the London Affiliate conference 2018. We know you wouldn't have been able to catch it all,...
Social Media is a big deal for us here at iGB Affiliate, we love to see what you've been doing in and around the show. LAC 2018 took place last...
The iGB Affiliate Awards 2018 took place tonight following the London Affiliate Conference. The awards bring together the best of the best in the...
You can now get a cheeky sneaky peek at the online version of the London Affiliate Conference 2018 delegate guide. Find out which sponsors and...
There's no such thing as a stupid question and we want to help you in any way we can. We've answered the most frequently asked questions about the event so that you can get on with your day without having to waste your time chatting to our (awesome) team.
If you can't find the answer to your question below, please Tweet us or email info@igamingbusiness.com
Address: ExCeL London, E16 1FR
How to get there by underground or DLR:
The Jubilee Line and the DLR are the quickest routes to ExCeL London.
Alight at Canning Town on the Jubilee Line and change onto a Beckton-bound DLR train for the quick three-stop journey to ExCeL: Prince Regent for ExCeL (for the east entrance).
DLR services: All trains towards Beckton/Gallions Reach will stop at Custom House and Prince Regent.
Service is fast and frequent, DLR runs 12 trains an hour to Beckton. ExCeL London is located in Zone 3.
To download the Tube Map, please click here.
London is one of the easiest cities to travel to. Whether you are coming from the United States or Australia, there is a connecting flight available.
London Airports include:
London City - 7 minute DLR train to Canning Town
London Heathrow - 20 minute direct train into central London (Paddington)
London Gatwick - 25 minutes train into central London (London Victoria through to and accross most major london stations)
London Luton - 25 minutes direct train into central London (Kings Cross St Pancras)
London Stansted - 45 minutes direct train into central London (London Liverpool Street)
The official hotel for LAC 2019 will be The Tower Hotel, St Katharine's Way London E1W 1LD.
To book a room please contact the accommodation agency BCD M&E who negotiated with the hotel to provide a block of rooms at a discounted rate for the conference.
If you need any assistance, please contact Sarah@bcdme.com or call T +44 1332 285 590
Affiliates
Also called publishers or webmasters, an affiliate is a person that refers traffic (in this case players) to an operator website, for example pokerlistings.com would refer a player to 888.com. The affiliate is then paid a revenue share or CPA (cost per acquisition) for each of the players they send.
Introducing brokers
An introducing broker (IB) is a person or institution who has all the functions of a broker, except to accept money or any type of investment. The introducing broker (IB) usually refers its clients to a dealer and, in return, receives a compensation, such as commissions.
Registering as an affiliate or introducing broker
If you are not sure if you qualify as an affiliate or IB, please email us directly at Aaron.Noy@clariongaming.com with details of your business. We will then be able to let you know if you are liable for free entry. If you register as an affiliate or IB under false pretense, we reserve the right to refuse you entry on the day.
If we are made aware of anyone that has entered the event as an affiliate or IB and is in fact not, they will be asked to leave the venue. They will then be given the opportunity to register again and pay for their delegate place, allowing them to return to the show. If they choose not to do this, they will be refused entry to the remainder of the event and associated parties.
We ask for your help in letting us know immediately if you believe someone has registered as an affiliate or IB who should not have. Please approach any member of the events team who will deal with this in the strictest confidence.
Please remember that we can only continue to run these events so that operators and vendors can meet the best quality affiliates and IBs if those that should pay for entrance do.
Once your registration has been finalised, you will receive an email with your bar-coded ticket for the event. It is imperative that you bring this along to registration in order to collect your name badge. With the number of delegates increasing at every event, it is the fastest way to gain entry.
Tickets can either be collected on the first day at pre-registration between 13:00 - 19:00 at the official LAC hotel or you can pick them up from the exhibition venue from 09:30 on the first day of the conference or from 10:00 if arriving on the second day of the conference.
Affiliates and introducing brokers: Email confirmation will be sent to your inbox once you've registered however please allow 5 working days for us to validate your affiliate/introducing broker status. Your barcoded e-ticket will then be sent to once we have validated your status. We will contact you if your registration has been unsuccessful, as your affiliate or introducing broker status will need to be validated in order to gain entry to the conference. This is standard procedure to ensure that we can continue to provide high quality events completely FREE of charge for all affiliates and introducing brokers.
All other tickets: All payment correspondence will be sent to the individual booking contact of each registration or the main contact of a group registration. Confirmation including the barcoded e-ticket will be sent to each individual registered delegate once full payment has been received.
If you did not receive or have lost your e-ticket, please contact Operations@clariongaming.com to be issued a replacement.
For the fastest way to gain entry to the event or to avoid elongated administration processes, it is advised that you bring your e-ticket with you when registering. The e-ticket holds all your details that the LAC staff need to hand you your pass, so you can enter the exhibition, conference and networking parties.
If you have any queries about your registration, please contact Operations@clariongaming.com
LAC is an over 18's event. We are operating on a 'Challenge 25' basis, therefore if you are fortunate enough to look under 25, please ensure you bring ID in the form of your passport or drivers licence as we will be checking on the door. Please note that this applies even if you have attended previous affiliate or FPE events.
Simple - click here and tell us exactly where you went wrong with your registration. We will email you back within 24 hours and confirm this has been changed for you.
If you need details changed a few days prior to the event and we are not in the office, don't worry! You can change your details on the day you register, but be aware that this may lead to some delays.
The iGB Affiliate Awards 2019 is free to attend event for everyone registered for the London Affiliate Conference. You will need to register for this event in advance via the iGB Affiliate Awards website. For more information on the event, please view the website here.
If you have any questions on this event, please contact katya.moore@clariongaming.com.
If you are interested in a group VIP package, please email jake.lemer@clariongaming.com.
The iGB Affiliate Awards will be free to attend to everyone that is registered to attend the London Affiliate Conference. To attend, you need to register for the London Affiliate Conference and you can indicate your interest in attending the awards there.
VIP tables and packages are available at the iGB Affiliate Awards, if you wish to enquire about a group VIP package, please contact jake.lemer@clariongaming.com.
We welcome all applications from the gaming media. Please email Haydn@iGamingBusiness.com with your name, the name and address of the media publication, as well as the name of your editor and their contact details.
Once we have confirmed your details, we will contact you regarding whether or not your application has been successful.
All film or photography taken at LAC is the intellectual property of the organisers (Clarion Events) and cannot be used or broadcast without prior permission. The organisers retain the right to remove anyone from the hall, should they be seen photographing or filming in prohibited areas. To receive permission for filming or photography please contact Haydn.Williams@clarionevents.com
Entry is at the discretion of the LAC organisers, who reserve the right to exclude any person(s) without prejudice.
In the event of a member of the non-gaming media gaining access without the above permission or if they have gained entry to the London Affiliate Conference using false information or credentials or have deliberately withheld information, they will be ejected from the exhibition. Film and content taken at LAC will remain the intellectual property of the organisers (Clarion Events) and cannot be used or broadcast.
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