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Bench underwater

Surviving a slopstorm: where do humans fit in the future of written content?

Ever since its emergence, the iGaming industry has been locked in a debate over AI, particularly its impact on content production. Are LLMs the ultimate enemy to affiliate publishers, a powerful ally or something in between? Joyce Yang speaks to a content writer, two affiliates and an SEO agency to explore the role of human writers in the age of AI slop.

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Brand Views

Anatomy of a launch: Inside V.Partners’ Slotoro debut (Part 2)

In the second and final part of iGBA’s exclusive look under the hood of V.Partners’ recent Slotoro launch, head of affiliates Natalia Hurina explains how the new brand combines the latest market insights and affiliate-centred design to drive the strongest possible results for partners.

Meet The Manager

Meet the Manager: 1xBet's Ranm Medina

In our latest Meet the Manager interview, we catch up with Ranm Medina of 1xBet

Partner News

Saroca Index©: supporting success in the affiliate industry

iGBA contributor Emily Haruko introduces the Saroca Index and explains why its measurement of the gaps that exist between how company cultures are perceived and lived by their employees is so potentially powerful for those active in the iGaming affiliate space.