Featured
Responsible gambling without preaching: what can affiliates do?
In a sector where everyone is chasing profits, it’s easy to treat responsible gambling messaging as a tick-box formality. But done well, it can help affiliates build a more credible brand as well as convey that they are here for the long haul. We speak to two affiliates and an iGaming UX expert about why conventional messaging can be counterproductive and how to make it better resonate with players.
Enter the 2026 iGBA Awards
Affiliates, programmes, networks, SPs and individuals have until Wednesday 1 April to throw their hat in the ring for iGaming's original and most-respected affiliate awards. So don’t delay – click the button below to access the Entries Portal and get your submission started.
How schema can make good affiliate sites shine in AI search
While schema markup is often viewed as a way to boost visibility in AI answers, what does it mean in practice for iGaming affiliates? Oliver Dickinson from GameTime Digital explores common pitfalls he’s observed and shares tips for maintaining presence in the new era of search.
StatsDrone hires Kirill Kharun as strategic partnerships manager
The affiliate stats and CRM platform has announced the appointment of Kirill Kharun as strategic partnerships manager.
Anatomy of a launch: Inside V.Partners’ Slotoro debut
What it takes to get a new casino brand off the ground today is a far cry from igaming’s dot.com heyday, when programmes could simply slap a logo on white label and send it to a few of their best affiliates to promote. In the first instalment of a two-part series taking you inside V.Partners’ Slotoro launch, we explore the rigorous thinking, strategy and precision planning behind the new brand with COO Tetiana Bratchykova.
Meet the Manager: MelBet's Anastasiia Shcherbyna
In this latest of our Meet the Manager series, we speak to Anastasiia Shcherbyna, CMO at MelBet Partners & Affiliates
Boomerang Partners reveal main prize for the first stage of their annual Golden Boomerang Awards tournament
Trip to the iconic Wimbledon Championships awaits one participating affiliate.