10:30 Registration & Exhibition Opens

10:30 - WELCOME BREAKFAST SERVED ON FIRST FLOOR SPONSORED BY BrightShare

11:00 - 11:05 Welcome from Conference Chair

11:05 - 11:45 WordPress & Expired Domains: How To Do It Right!
This session will feature the latest tips and tricks you should know when building (or running) a large-scale link-network based on WordPress and Expired Domains. Following topics will be covered:

• WordPress Multisite setups and how to scale them
• Necessary tweaks and WordPress plug-ins
• Themes and theme frameworks
• Expired Domains: Where to get them and what to consider
• How to avoid patterns and footprints
• Multi-domain, multi-IP, multi-owner: What you need to know

If you’re into WordPress or building your own link-network you surely don’t want to miss this session!

Speaker: Bastian Grimm, CEO & Founder, Grimm Digital

11:00 - 11:05 Welcome from Conference Chair

11:05 - 11:45 How Can Affiliates Cash-in on the 2012 Olympics
With the Olympics less than 6 months away, how can you generate revenue from the year’s biggest sporting event? And using this special event as an example, how can you spot events that will "make bank" and drive new traffic? This session will help you to:

• Choose events to promote using trend-setting tools
• Exploit marketing and promotional activities to broaden your backlink profile
• Give you advice on how to implement effective content offering and whitehat strategies
•  Get conversion rate optimisation tips for cross conversion to other verticals

Speakers: Nichola Stott, CEO, theMediaFlow; Nicky Senyard, CEO, Income Access

11:45 - 12:30 Live Affiliate Coaching & Advice Panel
Are you happy with the performance of your website? Do you want to know why your website does not rank well? Do you want to earn more money?

Attend the Affiliate Coaching & Advice panel and your chance to ask the experts all these questions and more. Get advice on SEO, content marketing, graphic design, user experience design (UX/UI), conversion. You can email john@gaffg.com to have your website submitted for review or for a guaranteed response just attend the panel.

Speakers: John Wright, Affiliate Coach, Gaffg.com; Kay Schaefer, Founder, KSOM.es; Frank Hohenleitner, Director Consulting, Searchmetrics

11:45 - 12:45 Promoting in Unregulated Markets
With growth in unregulated “grey” markets continuing to gain traction, join Ukash as they host an interactive workshop with a panel of invited experts to discuss the opportunities and challenges in markets such as Argentina, Norway, Russia and Greece. This session will cover:

• Specific key market trends and the challenges faced in these areas from alternative payment options to legalities of payments
• How to establish yourself as an Affiliate in grey markets using prepaid payment methods in order to take the lion’s share of the market
• How low credit card penetration and poor bank payment card infrastructure enables alternative payment methods to thrive
• How Affiliates can access a pool of previously unconvertible players by educating and tutoring players
• How legislation follows money and the way that these countries view online gambling once they see the money that can be made

Speakers: Tom Chandler, Head of Betting & Gaming, Ukash; Tiago Coimbra Domingues, Partner Manager, International Distribution – Ukash; Jaki Becker, Head of Acquisition, Rey8; Robin Reed, CEO, Donkr; John Hagan, Partner, Harris Hagan LLP

12:30 - 13:15 The Affiliate-Casino Partner Relationship: An Inside Guide to Money Making Listening Skills
The relationship between operators and affiliates is a complex one, often based on who can generate more income from the other whilst knowing little about one another’s business. Take a seat and listen to a fact filled session based on real life case studies, tips and tricks from Matthew Kelemen, CEO of Peak Interactive/Focal Click as he illustrates how improving your listening skills and effective communication will make you more money and how not listening may cause the demise of a business relationship. Attend this session to get some key tips on how to drive better numbers just by asking some important, but often missed, questions:

• How to position price points based on open communication
• How to design specific marketing around each other, rather than yourself
• Hear and learn from actual case studies
• Learning how to spend one hour of time listening to each other to save four hours of complaining later

Speaker: Matthew Kelemen, CEO of Peak Interactive/Focal Click

13:00 - 14:00 Networking Lunch served on Level 2

14:00 - 15:00 The Future of SEO: How To Conquer Panda
Presented by the industry’s most influential SEO experts, this advanced panel discussion will give you an exclusive insight on how to utilize and implement the latest SEO techniques and advice on how to optimise your SEO strategy for Panda. Join this session as we discuss:

• How important is it to build a brand?
• What is in store now that Google can read Ajax and Javascript?
• What is the optimum home page to balance a good user experience while still making money?
• What do you need to do to give Google the right social signals?

Speakers: Dave Naylor, Director & Head of SEO, Bronco Ltd; Dave Snyder, CEO, SteelCast; Judith Lewis, Head of Search, Beyond; Peter Young, Regional Head of SEO, Mediacom

14:00 - 14:20 PRESENTATION Mobile Gambling – Past, Present and Future
After the success of the Mobile Gambling session at the Barcelona conference, we now address the topic again – looking at the current state of the market, how far it’s come, not just since it’s growth spurt at the World Cup in 2010, but even in the past 6 months there has been significant increases in revenue and projections, with more and more operators citing mobile as one of the key reasons underlying their continued growth.  Along with ongoing advancements in key areas such as tracking, payments and marketing technologies, the mobile space continues its relentless onslaught in claiming its share of the interactive gambling space.
• Overview of the market
• Products and operators review
• Learnings from the past
• Current obstacles and roadblocks
• Advancements in technology and payments
• Devices and operating systems – what everybody needs to know.

Speaker: Aideen Shortt, iGaming Consultant

14:20 - 14:45 PANEL Mobile Gambling - The Challenges
There is a widespread lack of understanding amongst affiliates as to what mobile means for this sector, and this presentation will highlight some of the opportunities, the obstacles and flag some differences between the fixed internet and mobile internet for those interested in this side of the business.  Far from being “the internet on a smaller screen” there are many intricacies and differences that are currently slipping under the radar.  Internet usage is changing dramatically, mobile habits are vastly different to fixed internet and to be successful in this market requires targeted, clever campaigns designed and executed specifically for mobile – and not simply a replication or an add-on to fixed internet marketing endeavours
• Mobile SEO
• App store optimisation
• Using Apps to drive traffic
• How to work with the user interface
• What do different devices mean for the users
• Issues surrounding tracking – what this means for affiliates
• Advertising on mobile – whats different and what are the tricks
 • Direct marketing – SMS and Email, where it goes wrong and what to do right
• Mobile vs. Online Player Motivations to gamble

Speakers: Aideen Shortt, iGaming Consultant; James Goode, Marketing Manager, mFortune; Henrik Mandal, CEO & Founder, Kyoogi Ltd

15:00 iGSOP Second Round Begins

FREE Bar and Networking in the Exhibition Hall

15:00 - 15:45 Ask the SEO Expert with Dave Naylor
This is an exclusive opportunity to ask our resident SEO expert, Dave Naylor anything about SEO. This really is a unique chance to get answers to your specific problems, issues or queries, so make sure you come prepared to grab the mic as this is sure to be a popular session. If you'd like to submit your questions in advance please tweet @DaveNaylor and use #LACAskTheExpert

Speaker: Dave Naylor, Director & Head of SEO, Bronco Ltd

14:45 - 15:30 Why Social Media is Non-Negotiable
Social media is no longer experimental, it’s fundamental. Despite mixed feelings about the field within affiliate circles, the incorporation of Google+ and +1 into SERPs and the imminent introduction of real-money gambling to Facebook are gamechangers. Being competitive in today’s global economy hinges more than ever on the ability to acquire and retain customers using social marketing tools.

• Learn how to get started and drive traffic
• Facts and figures about the networks and the communities
• Conversion and tracking
• The effect of social media on PPC and SEO
• Maximising content generation
• The difference between broadcasting and engaging
• Identify and use your influencers

Speaker: Aideen Shortt, iGaming Consultant

18:00 Exhibition Closes

Official LAC Closing Party at Gilt Bar & Lounge sponsored by CasinoAffiliatePrograms.com

The Saturday night networking party will be held between 8pm-late at Gilt Bar & Lounge. Gilt offers a chic, modern and informal ambience as well as the world's first and only electronic sheesha so you can smoke indoors. Choose classic or nicotine free cartridges in a range of flavours and enjoy with your new industry pals! Space is limited so we advise you to come as early as you can and RSVP HERE.

Free drinks are courtesy of CasinoAffiliatePrograms.com, who are also doing a Golden Ticket Contest whereby they are giving away $100 cash to those who find a golden ticket in their LAC delegate bag, so don't forget to pick one up to see if you are a winner!

VENUE: Gilt Bar & Lounge, 14 New London Street, London, EC3R 7NA. For directions, please click here to view our LAC Google Map.