09:30 Registration & Exhibition Opens

09:30 WELCOME BREAKFAST SERVED ON FIRST FLOOR SPONSORED BY BrightShare 

10:30 - 10:35 Welcome from Conference Chair

10:35 - 11:15 An Overview of the Upcoming Changes in UK Gaming Licensing & Tax Regulation
The UK’s gambling laws are set to change, enabling the government to tax gaming firms located overseas. It has recently been announced that all gambling operators offering bets to customers in the UK will be required to hold a UK license irrespective of where they are based. The changes are designed to stop offshore operators having an unfair advantage over UK-based competitors – which have to deal with a 15% gross profits tax, on top of corporation tax and VAT – as well as to provide increased protection for British customers gambling online.

So, what do these changes mean for offshore operators and affiliates? When are these changes due to be implemented? And how can the UK prepare for the changing legislation? 

Speakers: Peter Wilson, Partner, Memery Crystal LLP
Steven Donoughue, Gambling Consultant

10:30 - 10:35 Welcome from Conference Chair

10:35 - 11:15 An Overview of the Cash Based Affiliate Market in Asia
The sheer size and potential of the Asian market is hard to believe and as this region continues to grow at a phenomenal pace, operators and affiliates alike are clamouring to break into this market. Attend this session to discover what you need to know about this developing but complex market:
• Market challenges: SEO strategies, Government intervention, censorship
• Affiliate commission structure: The per head cash based affiliate model and its opportunity for growth in developing markets with difficult online payment infrastructures and cash betting cultures
• Affiliate challenges: What to expect when working with Asian Operators both good and bad 

Speaker: John Lee, Head of Business Development, Novenix Corp. - Key Supplier to Bodog Asia

11:15 - 11:45 Morning Coffee Break

11:45 - 12:30 Email's Role in a World Gone Mocial
The way we communicate is moving - literally. The convergence of social, mobile, local and email (or mocial) has changed when, where and how we communicate. These and other trends are opening opportunities for email in the gaming industry to increase value in the marketing ecosystem. Silverpop will address the latest challenge for email marketers in the gaming industry and will show how mocial will clear the way for email to live up to its promise as a highly targeted and one-to-one messaging channel, including best practices. Learn how to:
• Grow your email database through social and mobile
• Make email more social
• Deploy integrated programs across email, social and mobile

Speaker: Richard Evans, EMEA Director of Marketing, Silverpop

11:45 - 12:30 Exploiting SMS Marketing Strategies
With text-messaging, or SMS, usage on the rise and email usage falling, those who want to reach consumers with creative campaigns had better start thinking about SMS. Did you know, statistically that over 95% of text messages are read within 4 minutes of being received? Think about the potential of sending such targeted messages and join this session to understand the importance of keeping customers close with timely and relevant engagement, to ensure long-term customer retention and ongoing monetisation.

Oisin Lunny, Senior Market Development Manager EMEA for OpenMarket will be sharing some of the latest developments in mobile technology, and how you can use them to boost your business. Oisin will be sharing how to use mobile CRM platforms as a gateway to building consumer loyalty, reducing resistance to signing up for transactional services, and utilising the best solutions that mobile technology can offer today and in the future. New Network Operator APIs and being unveiled via partners like OpenMarket, which enable gaming companies to hone in on the most interested consumers, and incentivise them to try new gaming services.

Speaker: Oisin Lunny, Senior Marketing Development Manager, OpenMarket

12:30 - 13:30 Networking Lunch served on Level 2

13:30 - 14:15 The Google Bet
It doesn’t matter if you’re an affiliate, an operator or a marketer, this session will give you information on a major acquisition channel that is critical in the marketplace – the monolith that is Google. Nir Korczak will give a unique insight on the behavior of users before they make their first time deposit and offer techniques to utilise trends and other best practices in order to improve the performance of your campaigns. The session will cover:
• Google and gaming – Dealing with the history of gambling advertisers in Google, current policy and application process for new gambling advertisers.
• Conversion path of players - What’s the role of search in the path of a user that ends up as a real money player.
• Trends – What are the current trends we see in the gambling market when it comes to search, mobile and display as acquisition channels.
• Best practices when running an AdWords campaign promoting gambling services

Speaker: Nir Korczak, Industry Head, Google Israel

13:30 - 14:15 Online Bingo Market Trends Revealed
"This conference session, presented by Bingoport’s Co-Founder, Scott Logan, will provide an up to date snapshot of the state of the UK’s online bingo industry and valuable market trend information, clearly defining what players now look for in an online bingo operator and more importantly, what keeps them coming back. The presentation will cover the following:
• An overview of the current player activity and bingo wagering levels in the UK
• Current market share information
• What motivates players to join a bingo site
• What deters players from joining a bingo site
• Challenges and opportunities in the online bingo industry today

Speaker: Scott Logan, Co-founder, BingoPort.co.uk

14:15 - 15:00 Link Building: A Changing Landscape for 2012
Link building has moved on from seeing who can spend the most on keyword anchor text links. And with link profiling becoming increasingly important to ensure you keep in line with competitors, how do you really know what sort of links you should be buying and/ or blagging, and how do you judge the quality of these links? Join our panel of industry experts as they give their top tips and advice.

Speakers: Nick Garner, Global Head of Search, Unibet  
Paul Reilly, SEO Consultant, MediaSkunkWorks
Dave Snyder, CEO, SteelCast

14:15 - 15:45 Inside the Player Mind
What do players want? Some of us tend to forget that this industry revolves around players’ needs and wants. Forget about the money - forget about the bonuses - let's hear what is important straight from the players' mouths. Join Casinomeister aka Bryan Bailey and Pierluigi Buccoli from Bookmakers Review as they invite a panel of casino and sports betting punters to discuss their thoughts.

14.15-15.00 - Casino focus
15.00-15.45 - Sports betting focus

Speakers: Bryan Bailey, Founder & Director, Casinomeister
Pierluigi Buccoli, Founder, Bookmakers Review

15:00 iGSOP First Round Begins

FREE Bar and Networking in the Exhibition Hall

15:00 - 15:45 France: An Update Post-Regulation
France regulated its online gaming and betting market close to two years ago and it has not been plain sailing for affiliates working in the market. This panel will feature two of the leading affiliates in France and Bertrand Boullay, Head of acquisitions at PMU, the ex-horse racing monopoly, which has been extremely successful in managing its transition to all three segments of the French igaming space: horse racing, sports betting and poker. Find out how these key players view the market and how best to work and grow in a regulated market.

Speakers: Jake Pollard, Managing Editor, iGaming France
John Samson, CEO, GamRep
Maxime Combarieu, co-founder, Wincomparator.com
Bertrand Boullay, Head of Acquisition, PMU

15:45 - 16:30 Nevada (and US?) Online Marketing Affiliate Licensing
US online gambling laws took two big steps in late December 2011. The State of Nevada approved online poker regulations in a flexible framework, effective immediately and the USDOJ reversed its years-old assertion that the 1961 federal Wire Act applied to online poker. So, what do these changes mean for online poker affiliates with US player data assets to re-monetize? This session will cover both the regulations that were set out in December and those important areas not covered, as yet, by the regulations. The session also seeks to discuss and identify what barriers may exist or important business concerns an affiliate may face in gaining entry to the re-emerging US online poker market(s).

Speaker: David Gzesh, Legal Counsel, Gzesh Law Offices

18:00 Exhibition Closes

Official LAC Networking Party at The Collection

The Friday night networking party will be held from 8pm until late at The Collection, a stunning, new and exclusive late night bar in South Kensington. Split over two levels with an interior inspired by the worlds of art, fashion and music and leather and velvet banquet seats, The Collection is the perfect place to network in style so make sure you get there early to grab a complimentary drink courtesy of iGB Affiliate. VIP Tables and a VVIP Private Room are available at this party, for more information please click here.

VENUE: The Collection, 264 Brompton Road, London SW3 2AS. For directions, please click here to view our LAC Google Map.