The deal will see the affiliate deliver sports betting and online casino content to The Independent’s readers. The content will be published in a special section of The Independent’s website.
Christian Broughton, managing director of The Independent, said that the deal with Gambling.com Group is a positive development for the publisher.
“Gambling.com Group brings vast UK market operating experience having entered the market over 15 years ago,” said Broughton. “Partnering with Gambling.com Group, which has a strong record of success in the UK and a wealth of established partnerships with online gambling brands in the market, is a great benefit for our organisation.”
Broughton added that choosing The Independent was indicative of the publisher’s brand presence.
“Being chosen as [Gambling.com’s] first non-US partner demonstrates The Independent’s scale, robust model and global brand presence,” said Broughton.
“Our most recent annual results showed that the majority of our revenue is now no longer dependent on traditional advertising, and the expansion of eCommerce partnerships is crucial in creating a regular, reliable revenue base upon which to build the future of our thriving media brand.”