Schedule

The schedule for this event is packed full of talks from the top experts in the igaming industry. Check out the itinerary of what's on below so you don't miss anything.

Saturday 19th November

Time General

10:00

 

 

REGISTRATION & EXHIBITION OPEN IN THE TOLEDO SUITE (3RD FLOOR)
Welcome tea & coffee

VENUE: Hotel Melia Avenida America, Calle de Juan Ignacio Luca de Tena, 36 Madrid. For directions, please click here to view our customised Google Map.

10:45

 

Welcome from Conference Chair

Carlos Blanco, Founder, Groupo ITNET

11:00

 

 

New Affilaite opportunities in a regulated  market
In games where liquidity is a key business axis for operators and networks,  the market must put emphasis on their capacity for data mining and creation of communities. This grows new commercial opportunities which can generate revenue by solidifying affiliate business models. In the primary phase of regulation with new affiliates and hundreds of online players,  Where will your Operator clients get the best ROI? With advertising or existing gambling specific communities?

Speaker: Cristobal Prieto, Bussiness Development Manager, Grupo Los Pelayos

11:30

 

 

What is required to be apply and obtain a Gaming License in Spain?

The Spanish Gaming regulation process is of great interest to everybody. This session will be all about the process you have to go through in order to apply for a Gaming License in Spain and to obtain it. The steps and decisions that you have to make prior to applying for the license, the application, the "preliminary" granting of the license and then the homologation of the Gaming License will be some of the issues covered by this session.

Speaker: Aurora Merino, Business Development Spain, Gaming Labs International

12:15

 

 

MORNING BREAK
Tea & Coffee

 

12:30

 

 

SEO Clinic - Pick up tips on SEO

In this session, SEO experts Judd Muir and Kay Schaefer will give an indepth analysis of a selection of affiliate websites. Using these real life examples, they will give money can't buy tips and advice on how to make improvements from an SEO perspective which you can apply to your own site.

Panellists:

13:15

 

Brand Strength, Positioning  and Location: Why is it so important in the online gaming environment?

A brand is the total experience gained and the relationship between a person and a product or service. It is the promise and expectations that reside in each user about a person, product, service or company and should create an emotional connection.

To build this experience you have to search for values, images and the tone of voice that will build the personality, identity and attributes of a brand. This will ultimately be the building blocks that build the relationship with the user and the basis of all marketing strategy and communications. These pillars can be determined by the positioning of the brand in the market, how it differentiates itself from the competition and its perceived strength. Ultimately the success of a good brand is nothing more than the public's perception. Besides these pillars, every global brand should be able to associate themselves with characteristics that are individual at a local market. They need to understand the needs and modes of each user in each territory.
 
• Why are values important to a brand in our industry?
• How important is the strength of a brand in the online gaming environment?
• What differentiates a brand from the others?
• How to translate and adatp international values to a local level?
 
This session will answers these questions, looking at the process of building a brand within the Spanish market.

Speaker: Javier Waldman, Country Manager, 888.com

13:45

 

NETWORKING LUNCH BREAK

 

15:00

 

How to set up a network of gambling websites to Improve SEO
A great strategy to achieve high rankings in search engines within the online gambling sector is to build a network of gambling websites to help with the SEO of your main website. Many companies have adopted this strategy with fantastic results.  In this session we will explain how to build a network of websites including information about what to take into consideration (servers, IPs, content, design/programming, etc.) as well as information about the costs, maintenance and time involved with building such a network. Finally we will analyse and compare the costs and benefits of building your own network compared to other SEO strategies.

Moderator:

Speaker:

15:45

 

 

Meet the Affiliates: How to be a successful affiliate in Spain

Meet three of Spains top  Bingo, Casino, Poker and Sports Betting Affilaites. What are the pitfalls and how can you benefit from their experience.

Moderator:

Speakers:

16:30

 

Closing Comments

17:30

 

EXHIBITION CLOSES

 

17:00 - 20:30

 

NETWORKING PARTY

What better way to end a long day at the iGB Espana Conference than with a cold drink at the bar of the hotel Meliá Avenida América? This is your last opportunity to network with attendees in a relaxed atmosphere before returning home.