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llms.text for affiliates: worth the effort or just a myth?
While llms.txt was hyped as a way of getting websites cited by AI, the evidence suggests otherwise. Milan Novakovic of HIREQUARTERS examines whether the format has any real value for affiliates and where their efforts may be better spent.
22 SEP 2026
Milan Novakovic
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llms.text for affiliates: worth the effort or just a myth?
While llms.txt was hyped as a way of getting websites cited by AI, the evidence suggests otherwise. Milan Novakovic of HIREQUARTERS examines whether the format has any real value for affiliates and where their efforts may be better spent.
22 SEP 2026
Racecourse Media Group welcomes ex-Camelot CEO as chair
The parent company of Racing TV and GBI Racing has named former Camelot UK CEO Nigel Railton as its new chair, with the appointment taking effect on 1 October.
18 SEP 2026
Dr Andreas Ditsche: the professor embedding RG in iGaming.com’s evolution
As CEO of the affiliate and media business iGaming.com, Dr Andreas Ditsche has spent the past year arguing that responsible gambling and commercial performance are not opposing forces. We caught up to talk AI, search behaviour, media M&A and the evolution of the affiliate model.
22 SEP 2026
Meet the Manager: 1xBet's Ranm Medina
In our latest Meet the Manager interview, we catch up with Ranm Medina of 1xBet
29 JUN 2026
Saroca Index©: supporting success in the affiliate industry
iGBA contributor Emily Haruko introduces the Saroca Index and explains why its measurement of the gaps that exist between how company cultures are perceived and lived by their employees is so potentially powerful for those active in the iGaming affiliate space.
03 SEP 2026