Performance Marketing Lead

Performance Marketing Lead We are looking for an Performance Marketing Lead to join our partner team and lead the launch and scaling of new paid acquisition directions across multiple traffic channels. In this role, you will own the strategy, P&L, team building, and experimentation processes while driving performance growth in highly competitive Tier-1 markets. Remote Full-Time | Marketing Apply job description WHAT YOU’LL DO: Ownership: Own the P&L of the new acquisition direction across native, push, apps, ASO, and potential additional channels. Make strategic capital allocation decisions between channels based on ROI and LTV data. Own “scale / kill” decision-making at both channel and connection levels. Team building & management: Hire media buyers and channel operators (native buyers, push buyers, apps operators, ASO specialists). Set KPIs, monitor performance, and structure profit-share / retainer compensation models. Build operational SOPs for onboarding new buyers and testing new acquisition channels. Cross-team coordination: Coordinate with the existing SEO team on cohort sharing and audience overlap. Coordinate with the Email Marketing team on retention layer integration. Collaborate with analytics teams on cross-channel attribution and dashboards. Coordinate with financial control teams regarding budgets and cash flow. Strategic experimentation: Decide which new acquisition channels should be tested next (e.g. apps, social, additional paid channels). Develop methodologies for validating new acquisition channels. Generate and apply cross-vertical insights between traffic sources and acquisition models. Reporting: Conduct weekly metrics reviews with the CEO. Conduct monthly P&L reviews with financial control teams. Lead quarterly strategic reviews to define future priorities.