iGBA

Media Buyer Requirements Experience with Google Ads (YouTube, Discovery / Demand Gen; UAC is a plus) Experience with retargeting (Customer Match, GA4 / pixel audiences) Understanding of a value-driven approach (ROAS, deposits, FTD) Experience working with grey-hat verticals and source restrictions Experience with cloaking and pre-landing pages Strong skills in analytics and attribution Experience working with creatives (YouTube and display/banner formats) Self-sufficiency, proactiveness, and a strong sense of responsibility

Responsibilities
Launching and optimizing campaigns in Google Ads (YouTube, Discovery)
Working with audiences (Customer Match, retargeting, segmentation)
Building and developing retargeting funnels
Optimizing campaigns based on CPA / ROI / ROAS
Working with custom conversions (FTD, deposits, etc.)
Scaling campaigns across assigned GEOs
Preparing briefs (technical tasks) for creatives and analyzing their performance
Working with attribution and analytics
Collaborating with the team
 
Benefits
An exciting and challenging job in a fast-growing business groups, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan — work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
Modern corporate equipment based on macOS or Windows and additional equipment are provided
Paid vacations, sick leave, personal events days, days off
️Corporate health insurance program for your well-being
Referral program — enjoy cooperation with your colleagues and get the bonus
Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
Rewards program for mentoring and coaching colleagues
Free internal English courses
Yoga classes to help you stay active and energized
In-house Travel Service
Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays