Allan Petrilli named managing director

By Dan Kleiner

Editor has announced Allan Petrilli as its new managing director, a position he will combine with his current work at Intelitics.

Petrilli will continue in his role as growth advisor at Intelitics, the marketing tech provider under the same ownership group. offers acquisition services to operators largely in North America, including paid media and performance marketing.

Petrilli will be “leveraging his many years of experience in player acquisition to drive the business forward.”

Allan Stone, president of and co-founder and CEO of Intelitics Software has highlighted Petrilli’s rise.

“Allan’s rise through the group has been meteoric over the past four years and the impact he has made at Intelitics has been significant.”

He adds that Petrilli will be using his experience and knowledge from Intelitics in his new role. This is something Stone believes will “ultimately benefit both companies.”

“It’s also great to have been able to promote from within the organisation and to give Allan the opportunity to continue to grow personally and within the group.”

Petrilli said that he’s excited to lead in its next phase of growth “after supporting the business through the early stages of US regulated sports betting and igaming”.

“Paid media and performance marketing are powerful, measurable and scalable channels,” he added. “And with operators under pressure to deliver strong ROI on marketing spend, I look forward to working closer with them to realise this through our services.”

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