Featured
The forecast awakens: navigating the rise of prediction markets
The US iGaming scene is in flux. While sports betting legalisation slows and regulators continue their crackdown on sweepstakes, an emerging vertical is prediction markets. But having only just entered the mainstream amid ongoing legal battles, how should affiliates prepare for this inchoate sector? Joyce Yang speaks to early pioneers about how partnerships with prediction markets differ from traditional operators and what the future might hold.
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Better Collective’s Playbook to become X’s premier sports betting tool
Better Collective have announced that its AI-driven betting solution tool will become integrated on X across the US as the social media platform’s premier sports betting bot.
Comfort is the true enemy of change
In an industry that is constantly evolving, there can be a lot for an iGaming professional to get their head around. Saroca CEO, Emily Haruko, writes for iGBA on why humans resist change and how to force that adaptation process
Partners
StrategyBuilding to last: MelBet’s blueprint for strong partnerships
iGBA speaks with Anastasiia Shcherbyna, chief marketing officer of Melbet Partners & Affiliates, to understand how the programme has placed itself in the position to attract and grow new partnerships.
Partners
PeopleMeet the Manager: N1 Partners’ Vlad Chernov
In this latest of our Meet the Manager series, we speak to Vlad Chernov, deputy head of affiliates at N1 Partners on how he got into the industry, what excites him about his role and what he thinks is the biggest challenge facing affiliate managers right now.
Partners
UNO Affiliates presents Lizaro: the Wild West experience on every turn
Lizaro is a bold new iGaming brand where intelligence meets instinct.