Featured
Step outside the lab: iGaming UX research for real players
Just like any scientific work, research only matters if it holds up in front of real players. In this second piece from Pepper Partners’ cyberpsychology R&D division, founder and CEO Lev Polonuer walks us through how its eye-tracking experiments translate outside the lab and what that means for the wider learnings in this series.
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Better Collective’s Playbook to become X’s premier sports betting tool
Better Collective have announced that its AI-driven betting solution tool will become integrated on X across the US as the social media platform’s premier sports betting bot.
Back in control: Employers now hold the power in the jobs market
Cordelia Morgan-Cooper provides a sequel to her previous article that laid the power of recruitment at the feet of candidates.
Partners
StrategyBuilding to last: MelBet’s blueprint for strong partnerships
iGBA speaks with Anastasiia Shcherbyna, chief marketing officer of Melbet Partners & Affiliates, to understand how the programme has placed itself in the position to attract and grow new partnerships.
Partners
PeopleMeet the Manager: MelBet's Anastasiia Shcherbyna
In this latest of our Meet the Manager series, we speak to Anastasiia Shcherbyna, CMO at MelBet Partners & Affiliates
Partners
Introducing Stape – an all-in-one platform for server-side tracking
Stape offers managed infrastructure for server GTM hosting with custom templates, plugins, and built-in analytics. Stape delivers everything needed to improve data quality & conversion attribution, boost ROAS and maintain compliance.