James is an accomplished digital transformation & CX enthusiast at Oracle, working as a Solution Consultant & Industry Specialist for Gaming. James helps businesses transform digital & deliver excellence in customer engagement. Prior to his time at Oracle, James worked in digital marketing covering all disciplines with focussed expertise in technology, acquisition & data. James’ roles span bet365, Boylesports & Betfred. James also co-founded & built a successful white label business that was acquired by a leading AIM Gaming Company back in 2015.