Alex has been in digital marketing for years before entered iGaming niche, developing and implementing online sales strategies from scratch. He built up the sales funnels via PPC and socials and got my Ph.D degree in this field. And then he was found by Play Attack to expand its brands’ coverage in EU countries. Since than they've multiplied their presence in a meaning of numbers of players and affiliates, slightly increasing affiliate program brand’s value and recognition. Every business is at first about people and relationships with them, and after that goes money, products and whatever else you may keep in mind - this is the mantra he follows.