Forex Affiliates - Understanding the market and players
Session Title: Forex 101 - Understanding the market and players
Session Description: As with all industries, the first step to becoming a successful Forex affiliate is understanding the product itself and the players you are promoting to. FOREXYARD invites you to learn about the currency and commodity trading markets, from the basics concepts to market volatility and player psychology.
Speaker: Lee More, CEO, ForexYard
Lee has been in the online finance industry since graduating from Boston University in 1998. After attaining a B.A. in Economics, Lee decided to base himself in the world of finance as a loan officer at A.B.M where he learned how to meld the worlds of finance and marketing. Lee slowly earned rank amongst his peers but decided that the Internet was too big a wave to pass up and entered the world of online finance. Lee started as a sales rep and moved up to VP of a Forex start-up back in 2000 and helped shape the company into a major player in the world market. He later shelved forex for a short hiatus taking an online stock brokerage, from a small spin-off and into the lime light.
This time away from forex helped Lee understand how large brokerages operate and utilized this knowledge when in mid-2006 he was recruited as VP of Forexyard, another forex start-up. Lee soon took over the company and has been CEO since August of 2007. Growth has been well paced and controlled - the company employees 49 employees in 3 countries, including the recent launch of a branch office in Istanbul, Turkey.
Lee's main focus today is increasing the size and scope of the affiliate program that has grown from nothing to over 34% of the business at Forexyard.com.
Filmed at Amsterdam Affiliate Conference 2009
Part 1 of 3
Part 2 of 3
Part 3 of 3
