VIP CRM Team Lead

We know iGaming inside out and use that know-how to help talented professionals find their place in the game, where drive, innovation, and ambition meet in a perfect match. Our client, Growe, is a leading business advisory and services group in iGaming and Entertainment. Сreators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, Growe helps businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Perfect for those who aim to:

Supervise and guide a team of CRM professionals, ensuring high performance and team development;

 

Design and implement CRM strategies to enhance customer retention, engagement, and satisfaction;

 

Monitor and analyze customer behavior to optimize CRM efforts;

 

Develop personalized communication and marketing campaigns for different customer segments;

 

Create and maintain customer segmentation models based on behavior, value, and preferences;

 

Develop targeted campaigns to increase customer loyalty, win-back efforts, and reactivation strategies;

 

Oversee the execution of CRM campaigns across multiple channels (email, SMS, push notifications, etc.);

 

Ensure campaigns are optimized for maximum customer engagement and ROI;

 

Monitor key performance metrics of each campaign and adjust strategies accordingly;

 

Work closely with the marketing and product teams to align CRM initiatives with brand objectives and product offerings;

 

Manage and allocate the CRM team's budget effectively to maximize campaign impact and resources.

Experience you’ll need to bring:

3+ years of experience in CRM within the iGaming industry;

 

Experience managing VIP segments and executing high-value retention strategies;

 

Strong analytical and data interpretation skills with the ability to make strategic decisions based on data;

 

Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;

 

Deep understanding of sport/casino specifics;

 

Experience with different communication channels (email/SMS/push/pop-up);

 

Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals.

 

It's a perfect match if you have those personal features:

Leadership skills, ability to lead a strong team of CRM Managers;

Out of the box and creative thinking;

 

Problem-solving skills.