Head of Marketing
Head of Marketing We believe that great careers and thriving teams grow through meaningful connections, and we’re here to match you with opportunities that fuel ambition and roles that unlock your talent. We know iGaming inside out and use that know-how to help talented professionals find their place in the game, where drive, innovation, and ambition meet in a perfect match. Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms. Perfect for those who aim to: Set marketing strategy and positioning; Manage brand, content, digital, and campaigns; Drive customer acquisition and revenue growth; Manage the marketing budget; Lead and developing the marketing team; Track metrics such as pipeline, conversion, and ROI.
Experience you’ll need to bring:
7+ years of experience in marketing, with a strong track record in brand building and market development;
Proven experience developing and executing 360° marketing strategies across multiple channels;
Strong experience in partnership marketing, including building and managing relationships with strategic partners, agencies, influencers, media, affiliates, and other external stakeholders;
Demonstrated ability to develop co-marketing initiatives and channel partnerships that drive brand awareness, customer acquisition, and business growth;
Experience launching and scaling brands in new or emerging markets, preferably across Latin America;
Strong understanding of the LATAM market, including local consumer behavior, cultural nuances, media landscape, and key marketing channels;
Experience adapting global brand strategies to local markets and audiences;
Strong analytical and commercial mindset, with the ability to connect brand initiatives with measurable business results.
It's a perfect match if you have those personal features:
Strategic thinking and commercial mindset;
Proactivity;
Strong relationship-building and negotiation skills;
Creativity and results orientation;
Hands-on approach and adaptability;
Excellent communication and teamwork skills.
