Campaign Manager
25 AUG 2026
Campaign Manager Vita Media Group is a Danish company operating in the iGaming industry, focused on affiliate marketing and lead generation. We’re looking for a Performance-Driven individual with a strong Creative and Analytical side. This is primarily a core marketing role focused on planning and executing SMS and E-mail campaigns at scale to keep players engaged, and excited. Campaigns are continuously refined through testing, creative experimentation, and data analysis to maximize results. We work as a team where every individual contribution helps drive the company forward. In this role, you are expected to take ownership of your responsibilities, proactively solve problems, and step in when you see opportunities to improve how things work. Vita Media Group was awarded Casino Affiliate of the Year at the most prestigious iGaming awards, the EGR Operator Awards, in 2022 and in 2023, and since 2021, the company has been consecutively ranked as a Top 25 Affiliate among the best affiliate marketing companies working within iGaming.
Key Responsibilities
Develop and execute high-performing SMS and E-mail Marketing strategies
Plan, launch, and optimize SMS and E-mail campaigns (welcome offers, promos, reactivation)
Occasionally support both E-mail and SMS campaigns, depending on business needs and priorities
Build segmented and targeted communication based on player behavior and performance insights
Collaborate with design to ensure communications are visually appealing and aligned with brand tone.
Track, analyze, and report campaign performance, using insights to improve future results
Stay up to date with industry trends and player preferences to keep campaigns fresh and effective
For SMS activity specifically: follow messaging costs, monitor performance vs. spend, and optimize accordingly (timing, targeting, frequency, and content).
What matters most in this role is your mindset. You’re comfortable following clues, experimenting, learning from what you find, and turning those insights into results that drive performance. If this is you, then this is your next job.
Requirements
Proven experience in Digital Marketing (experience in iGaming is an advantage, but not crucial).
Strong understanding of conversion, engagement, and retention mechanics.
Hands-on experience with SMS & E-mail Marketing platforms, and related digital marketing tools.
Data-driven mindset with confidence in analytics, reporting, and performance optimization.
Strong creative thinking with solid Copywriting and Content planning skills.
Basic understanding of HTML and CSS (advantage, but not crucial)
Ability to thrive in a fast-paced, results-oriented environment.
Good to Have
Strong understanding of Performance Marketing Principles
Experience writing marketing copy and evaluating its performance
Experience running and evaluating A/B and multivariate tests (subject lines, copy angles, timing, offers, designs).
Ability to translate business goals into messaging strategies (e.g. revenue targets, reactivation goals, etc).
Solid grasp of deliverability best practices
Perks
Great office location in Park Residence
A company – subsidized meal program and parking
Free coffee, drinks, snacks and fresh fruit in the office
Private health insurance (after 6 months)
Group accident insurance (after 1 month)
FitKit
Various events, team building and business conferences
Sounds like the right fit for you? Then we would like to hear from you.
Send your CVs to: career_mk@vitamediagroup.com with “Campaign Manager” as the subject line.
