CRM Manager
06 JUL 2026
CRM Manager We believe that great careers and thriving teams grow through meaningful connections, and we’re here to match you with opportunities that fuel ambition and roles that unlock your talent. We know iGaming inside out and use that know-how to help talented professionals find their place in the game, where drive, innovation, and ambition meet in a perfect match. Our client is an international online gaming company focused on delivering engaging and innovative gaming experiences, leveraging modern technologies to provide high-quality products and services for a global audience. Perfect for those who aim to: Design, launch, and optimise end-to-end CRM journeys (Welcome, Retention, Reactivation) across multiple channels; Knowledge of core CRM metrics and understanding of how to improve them; Own and execute a localised CRM strategy focused on increasing Player Lifetime Value (LTV), retention, and reducing churn; Define and evolve customer segmentation (behavioural, value-based, lifecycle) to enable highly targeted promotions; Collaborate closely with Product to integrate and promote gamified and other product features within the CRM lifecycle; Propose, test, and scale new promotional mechanics, offers, and communication based on data; Own campaign planning and execution across channels, ensuring high quality, consistency, and performance; Deep dive into key CRM performance metrics; Translate data into actionable insights to improve communication strategy and bonus efficiency; Align CRM initiatives with Marketing and Product priorities to ensure a consistent user experience.
Experience you’ll need to bring:
2+ years of experience in CRM or Lifecycle Marketing, ideally in iGaming;
Proven experience designing and executing CRM campaigns across the full lifecycle (onboarding, retention, reactivation);
Strong understanding of business KPIs (e.g., NGR, Active Days, Churn Rate, ARPU), with the ability to translate data into actions;
Proven experience with CRM and performance tracking tools (Tableau or similar);
Understanding of segmentation strategies (behavioural, value-based, lifecycle);
Strong interest in gamification and player psychology, with a clear understanding of user engagement drivers;
Experience working with cross-functional teams (Product, Marketing, Analytics) and aligning CRM initiatives with broader business goals;
Upper Intermediate English (spoken and written).
It's a perfect match if you have those personal features:
Creative, out-of-the-box thinking;
Strong communication and execution skills;
Ability to manage multiple priorities;
Data-driven mindset;
High ownership, you take responsibility for outcomes, not just tasks.
Apply, and let your growth journey begin.
