CRM Manager
CRM Manager We believe that great careers and thriving teams grow through meaningful connections, and we’re here to match you with opportunities that fuel ambition and roles that unlock your talent. We know iGaming inside out and use that know-how to help talented professionals find their place in the game, where drive, innovation, and ambition meet in a perfect match. Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms. Perfect for those who aim to: Design, launch, and optimize end-to-end CRM journeys (Welcome Promotions, Retention or Reactivation campaigns) across multiple channels; Analyze standard CRM metrics and improve them; Own and execute a localized CRM strategy focused on increasing Player Lifetime Value (LTV), retention, and reducing churn; Define and evolve customer segmentation (behavioral, value-based, lifecycle) to enable highly targeted promotions; Collaborate closely with Product to integrate and promote gamified and other product features within the CRM lifecycle; Propose, test, and scale new promotional mechanics, offers, and communication based on data; Own campaign planning and execution across channels, ensuring high quality, consistency, and performance; Deep dive into key CRM performance metrics; Translate data into actionable insights to improve communication strategy and bonus efficiency; Align CRM initiatives with Marketing and Product priorities to ensure a consistent user experience.
