OLBG signs partnership with Kicking Back Podcast
The affiliate has announced its latest collaboration with the football culture and travel show Kicking Back Podcast, continuing its sponsorship spree.
Co-hosted by Lewis Costello, a comedian and matchday announcer at Blackburn Rovers, and Millie Chandarana, a midfielder at Burnley FC Women, the Kicking Back Podcast launched in 2022 and is available on Spotify, Apple Podcasts and YouTube. Updated every Sunday, it features in-studio chats with guests from across the football world, exclusive club visits in the UK and abroad and spotlights on local football clubs.
Commenting on the partnership, OLBG CEO Richard Moffat told iGBA it is “such an exciting move” for the brand. He said “the show goes beyond the pitch, celebrating everything from grassroots heroes to global club legends” and hinted that the affiliate will support “up and coming projects” in the show’s journey.
Earlier this year, OLBG signed a sponsorship deal with Dorking Wanderers FC beginning from the 2025/26 season, featuring its logo on the home and alternative kits of all senior men’s and women’s teams. It also holds active partnerships with Lions Gibraltar FC, Harry Derham Racing and Newbury Racecourse.
“We’re all about supporting up and coming projects and joining them on their journey. Together with the Kicking Back team, we want to bring fresh perspectives and a bit of fun to how football culture is shared and celebrated,” Moffat added. “We can’t wait to see where this journey takes us and I look forward to tuning in every Sunday.”