iGB Affiliate Award 2024 shortlist revealed

By Dan Kleiner


The shortlist for the iGB Affiliate Awards 2024 has been revealed ahead of the ceremony on 8 February at the Troxy in East London.

Previously, Clarion Gaming confirmed it had received a record number of submissions for the iGB Affiliate Awards 2024.

A total of 338 entries across 20 categories have been received, 19 of which will be voted on by judges with Game of the Year going to a public vote.

Deciding the shortlist and tasked with whittling down each category to find a winner is a 21-strong external judging panel.

Promising another “inspiring awards evening”, Naomi Barton, portfolio director for the iGB Affiliate Awards 2024, reflected on the last awards to be hosted in London before the iGB Affiliate event moves to Barcelona in 2025.

“It’s totally fitting that the last iGB Affiliate Awards to be held in London has attracted a record 338 submissions from across the international community,” Barton said.

“The Awards are an integral part of the iGB Affiliate experience and celebrate everything that’s so unique and compelling about the igaming affiliate sector, recognising the industry’s outstanding individuals, brands, games, networks, tech vendors and marketing campaigns.”

One of the judges, Claire Wellard, CEO of iGamingXL, confirmed her delight at being part of the process.

“I love seeing the developments from all of these companies in innovation and growth,” the head of the affiliate management consultancy business said.

“The step change in the quality of the submissions across all the categories with which I was involved as a judge this year reinforces the view of this sector as one that is in rude health and poised to go from strength to strength in 2024.”

Fellow judge, Vicki Reed, founder of Better Change, was encouraged to read about some impressive and unique innovations by affiliates in safer gambling.

“Such initiatives are set to become more integral to igaming’s ongoing repositioning of itself as a more sustainable sector with responsible play at the heart of its operations and strategy,” she said.

You can find the shortlist for the iGB Affiliate Awards 2024 below:


Safer Gambling Initiative of the Year: Casino Guru, Gamblers Connect, GiG Media, OneTwenty Group

Marketing Campaign of the Year: Betanddeal, Casino Guru for TikTok Marketing, Checkd Group and William Hill

Best Casino Affiliate: Casino Guru, Gambling.com Group, GiG Media, Moonshot Marketing Ltd, Mr. Gamble, OLBG, QiH Group, Slotsjudge, Vita Media Group

Best Sports Betting Affiliate: Better Collective, Checkd Group, Gambling.com Group, GiG Media, Oddschecker, OLBG, Skores Media, Spotlight Sports Group

Best Bingo Affiliate: BingoPort, FTD Digital, WhichBingo

Best Poker Affiliate: Mypokercoaching, Onlinepoker.se, PokerNews, Worldpokerdeals

Best Streaming Affiliate: Betanddeal, Kingbet Media, Scratch Card Joe, Theslotbeasts/TheslotbeastsNL

Best Crypto Affiliate: CoinGambling, Crypto Lists Ltd, Find.co (CryptoManiaks, CCN), Gamblineers

Affiliate Employer of the Year: Better Collective, Betting Hero, Blexr Limited, Gaming Innovation Group, QiH Group, TAG Media


Best Affiliate Manager: Abi Williamson – Bet365 Partners, Björn Marsman – Chilli Partners, George Gerakanakis – Novi Affiliates, Joshua Kelly – Bet365 Partners, Kyle Seychell – Chilli Partners, Mira Petrova – VL Partners, Paige Whitaker – Chilli Partners, Radoslaw Baranski –LeoVegas Affiliates, Renee Mate – Rewards Affiliates, Sasha Boerma – Coastline Affiliates, Sharanya Pappu – Excel Affiliates, Stephanie Robinson – Betcoin.ag Affiliates


Best Affiliate Programme: Bet365 Partners, Betfred Affiliates, Betsson Group Affiliates, Bluefox Affiliates, Campeon Affiliates, GGPartners, LeoVegas Affiliates, Merkur Partners, NoviAffiliates by Novibet, SharedBet Affiliates, VL Partners

Best Affiliate Network: Affiliate Roulette, BetAffiliation, CasinoAffiliatePrograms.com, Digidum, Income Access, Matching Visions, WakeApp Partners


Best Tech for Affiliate Programmes: Affilka by Softswiss, DeepCI from EveryMatrix, Intelitics Software, MAP, MyAffiliates, PartnerMatrix, Rightlander Ltd

Best Tech for Affiliates: Bazoom, Intelitics Software, PartnerMatrix, RavenTrack, ReferOn, Statsdrone

Game of the Year (PUBLIC VOTE BASED ON SHORTLIST PROVIDED BY EGAMING MONITOR): Big Bass Bonanza Keeping It Reel (Pragmatic Play), Coin Strike Hold And Win (Playson), Cops N Robbers Big Money (Inspired Entertainment), Fishin’ Frenzy Even Bigger Catch (Blueprint Gaming), Football Cash Collect (Playtech), Gold Blitz (Fortune Factory Studios), Golden Dragon Inferno (Betsoft Gaming), Rip City (Hacksaw Gaming), Rise Of Olympus 100 (Play'n GO), Super Stars (NetEnt)

Best Digital Agency: Affiverse, Revpanda, TAG Media, Teamwork, WakeApp


Innovator of the Year: BetAffiliation, Betanddeal, Checkd Group, DeepCI from EveryMatrix, Kingbet Media, Oddsium, Revpanda

Rising Star: Best Odds (Stram Entertainment Ltd), Betting Hero, Chilli Partners, DeepCI from EveryMatrix, Leon, MioMedia, Revpanda

Best Newcomer: 2rbo Affiliates, Affiliate Roulette, Media 24, TrackBox.ai, Wow Partners

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