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Affiliate Monitor: September 2025
The Affiliate Monitor rounds up the action and numbers from the year-to-date which saw the listed sector confront its sharpest-ever structural shift.
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Better Collective’s Playbook to become X’s premier sports betting tool
Better Collective have announced that its AI-driven betting solution tool will become integrated on X across the US as the social media platform’s premier sports betting bot.
BetMissouri: guiding bettors in the Show Me State
While the wave of sports betting legalisation in the US has slowed, Missouri stands out as one of the latest states to have launched at the end of 2025. What makes this market different for affiliates? BetMissouri’s Steve Bittenbender explains the rationale behind Gambling.com Group’s latest entry and how the brand built authority ahead of launch.
Partners
StrategyBuilding to last: MelBet’s blueprint for strong partnerships
iGBA speaks with Anastasiia Shcherbyna, chief marketing officer of Melbet Partners & Affiliates, to understand how the programme has placed itself in the position to attract and grow new partnerships.
Partners
PeopleMeet the Manager: MelBet's Anastasiia Shcherbyna
In this latest of our Meet the Manager series, we speak to Anastasiia Shcherbyna, CMO at MelBet Partners & Affiliates
Partners
Growe Partners 2025: celebrating a great year
The fast-growing programme reflects on a transformational 12 months for the business as it prepares to roar into 2026 at iGBA Barcelona.