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People

Missouri

BetMissouri: guiding bettors in the Show Me State

While the wave of sports betting legalisation in the US has slowed, Missouri stands out as one of the latest states to have launched at the end of 2025. What makes this market different for affiliates? BetMissouri’s Steve Bittenbender explains the rationale behind Gambling.com Group’s latest entry and how the brand built authority ahead of launch.
17 DEC 2025

Brand Views

Partners
Strategy

Building to last: MelBet’s blueprint for strong partnerships

iGBA speaks with Anastasiia Shcherbyna, chief marketing officer of Melbet Partners & Affiliates, to understand how the programme has placed itself in the position to attract and grow new partnerships.
25 NOV 2025

Meet The Manager

Partners
People

Meet the Manager: MelBet's Anastasiia Shcherbyna

In this latest of our Meet the Manager series, we speak to Anastasiia Shcherbyna, CMO at MelBet Partners & Affiliates
10 DEC 2025

Partner News

Partners

Growe Partners 2025: celebrating a great year

The fast-growing programme reflects on a transformational 12 months for the business as it prepares to roar into 2026 at iGBA Barcelona.
17 DEC 2025