Is search dead? Affiliate SEOs weigh in on 2025 and 2026

As we enter a new year, Joyce Yang speaks to four iGaming SEO experts to review the impacts of recent Google core updates and what the year 2026 will look like in terms of spam updates and AI search.

Rita Mendes, head of people at Alts Digital, writes for iGBA on the importance of conducting engagement surveys at an iGaming affiliate and why in particular there’s a benefit to regular questioning.

While the benefits of moving from a legacy to a modern affiliate management system may be clear, migration still carries concerns and risks for affiliate programs. But these can be mitigated by clear-headed analysis of the entire technical and strategic picture and partnering with a platform you can trust to handle all aspects of the transition, according to ReferOn’s head of product Vlad Bondarenko.

In this latest of our Meet the Manager series, we speak to Anastasiia Shcherbyna, CMO at MelBet Partners & Affiliates

Among the features wowing the crowds were the Sports Marketing & Betting Calendar 2026 presentation and various sports activations.