Featured
Affiliate marketing in grey territories: do or don’t?
Helen Stewart returns to iGBA to examine grey market advertising in iGaming, exploring the regulatory, legal and reputational risks affiliates face when operating in ambiguous territories with recent examples.
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Better Collective’s Playbook to become X’s premier sports betting tool
Better Collective have announced that its AI-driven betting solution tool will become integrated on X across the US as the social media platform’s premier sports betting bot.
Alex Pratt on the evolution of iGB Affiliate
In a Q&A, Alex Pratt, managing director at Clarion Gaming, goes down his memory lane to share the history of iGB Affiliate, its recent strategic changes and the brand’s vision for the years ahead across live and digital.
Partners
StrategyBuilding to last: MelBet’s blueprint for strong partnerships
iGBA speaks with Anastasiia Shcherbyna, chief marketing officer of Melbet Partners & Affiliates, to understand how the programme has placed itself in the position to attract and grow new partnerships.
Partners
PeopleMeet the Manager: MelBet's Anastasiia Shcherbyna
In this latest of our Meet the Manager series, we speak to Anastasiia Shcherbyna, CMO at MelBet Partners & Affiliates
Partners
Growe Partners 2025: celebrating a great year
The fast-growing programme reflects on a transformational 12 months for the business as it prepares to roar into 2026 at iGBA Barcelona.