Buying right: Why affiliate acquisition needs a rethink

In the third part of this iGB L!VE 2025 speaker interview series, Gentoo Media head of SEO Emilio Takas looks back on his journey from dial-up internet to leading the affiliate’s sports strategy. He reflects on how YouTube shaped his digital instincts, why team building matters more than keywords and what it takes to thrive in the new era of AI search.

Watch the latest Meet the Manager as iGBA speaks to Oleksandr Hloza, Team Lead Affiliate at PIN-UP Partners. Oleksandr discusses how he got started in iGaming, why PIN-UP Partners is the perfect place for talent as well as revealing what superpower he would pick.

With operators flooding every new market opening or opportunity, quickly establishing player trust in your brand has become increasingly pivotal to achieving cut-through and sustainable growth in emerging geos. Using Kenya and Ethiopia as case studies, MelBet Partners & Affiliates CMO Anastasiia Shcherbyna explains why trust-building has become a core pillar of its market entry strategy and for delivering consistent, affiliate-driven growth.

Watch the latest Meet the Manager as iGBA speaks to Oleksandr Hloza, Team Lead Affiliate at PIN-UP Partners. Oleksandr discusses how he got started in iGaming, why PIN-UP Partners is the perfect place for talent as well as revealing what superpower he would pick.

Site triumphs again during unforgettable night at London's Troxy on the final evening of iGB L!VE, reclaiming the crown it last won back in 2019.