FashionTV Gaming Group to launch in Asia

FashionTV Gaming Group to launch in Asia

FashionTV Gaming Group, which aims to bridge the gap between the worlds of luxury fashion, events and online gaming, has announced it will launch in Asia.

Published 15th May 2019

Following launches in Europe, India and Africa earlier this year, FashionTV Gaming Group, which is backed by the FashionTV global network, will unveil its new B2B sublicensing model later this month.

The model will allow operators and suppliers in Asia to run FashionTV-branded gaming verticals, as well as develop and produce their own FashionTV-branded games.

Linking up with FashionTV will allow operators and suppliers to “significantly reduce the high marketing costs incurred when launching a new online gaming operation or branded game in markets across Asia”, the company said.

FashionTV Gaming Group platforms already offer more than 5,000 slots and live dealer and table games from the likes of Microgaming, BetConstruct, The Stars Group, NetEnt, Evolution Gaming, Aspire Global and the Playtech Affiliate Software Platform, among others.

Aviva Baner, head of media at FashionTV Gaming Group, said: “FashionTV is one of the most recognised brands in the world, and we have already enjoyed huge, fast-growing success in the online gaming space through the various FashionTV Gaming Group ventures with distinct partners around the world.

“We have identified Asia, FashionTV’s biggest global market, as a market that offers tremendous opportunities to expand our reach even further. We are looking to work with operators and software suppliers interested in leveraging the potential of this mega brand power by launching online gaming websites and branded games across the region.”