CasinoHawks: Why affiliates need to adapt to AI-driven search

It’s no secret that AI is now shaking things up when it comes to user-based search and how much this is going to impact iGaming affiliates remains unclear. Game Lounge head of SEO John Gasior writes for iGBA on how its brand CasinoHawks has adapted and what the significance of AI search could mean.

In the fifth part of this year’s winner interview series, Worldpokerdeals reflects on its humble beginnings from a Wix website to its double win in 2019, the initiatives that helped it reclaim the award and its expansion plans beyond the poker niche.

With operators flooding every new market opening or opportunity, quickly establishing player trust in your brand has become increasingly pivotal to achieving cut-through and sustainable growth in emerging geos. Using Kenya and Ethiopia as case studies, MelBet Partners & Affiliates CMO Anastasiia Shcherbyna explains why trust-building has become a core pillar of its market entry strategy and for delivering consistent, affiliate-driven growth.

In the latest of our Meet the Manager series, we speak to Nataliia Lavruk, Head of Affiliates at MelBet, on her journey into iGaming and the programme, her perfect day off and what advice she’d give her 15-year-old self.

Global leader in the affiliate marketing industry records impressive wins as it marks notable milestone.