Covers.com: serving US sports for three decades

Better Collective have announced that its AI-driven betting solution tool will become integrated on X across the US as the social media platform’s premier sports betting bot.

Born in Canada more than three decades ago, Covers is a household name within the North American betting community. We speak to Brandon DuBreuil, head of content at the affiliate, about the site’s history, its acquisition by Legend, content strategy and its latest venture into new sectors such as prediction markets.

While the benefits of moving from a legacy to a modern affiliate management system may be clear, migration still carries concerns and risks for affiliate programs. But these can be mitigated by clear-headed analysis of the entire technical and strategic picture and partnering with a platform you can trust to handle all aspects of the transition, according to ReferOn’s head of product Vlad Bondarenko.

In this latest of our Meet the Manager series, we speak to Anastasiia Shcherbyna, CMO at MelBet Partners & Affiliates

Presenting the Sports Marketing & Betting Calendar 2026, participating in prestigious award ceremonies, and hosting engaging marketing activations are just part of what Boomerang Partners has planned for the show.