iGBA

Featured

US border

US vs Canada: Where should affiliates focus first?

Helen Stewart returns to iGBA to answer a question on many affiliates’ minds as they look to enter North America: US or Canada? While both offer immense opportunities, their differing levels of maturity and regulatory landscapes mean affiliates must choose wisely, in line with their own stage of development.

iGBA Awards 2026

Nominations for the 2026 edition are now closed but you can still cast your vote for our Game of the Year and from 5 May can have your say on who is named Best Affiliate Manager at this year’s iGBA Awards taking place at The Shard on 2 July.

SEO

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How schema can make good affiliate sites shine in AI search

While schema markup is often viewed as a way to boost visibility in AI answers, what does it mean in practice for iGaming affiliates? Oliver Dickinson from GameTime Digital explores common pitfalls he’s observed and shares tips for maintaining presence in the new era of search.

Brand Views

Anatomy of a launch: Inside V.Partners’ Slotoro debut

What it takes to get a new casino brand off the ground today is a far cry from igaming’s dot.com heyday, when programmes could simply slap a logo on white label and send it to a few of their best affiliates to promote. In the first instalment of a two-part series taking you inside V.Partners’ Slotoro launch, we explore the rigorous thinking, strategy and precision planning behind the new brand with COO Tetiana Bratchykova.

Meet The Manager

Meet the Manager: MelBet's Anastasiia Shcherbyna

In this latest of our Meet the Manager series, we speak to Anastasiia Shcherbyna, CMO at MelBet Partners & Affiliates

Partner News

Boomerang Partners reveal main prize for the first stage of their annual Golden Boomerang Awards tournament

Trip to the iconic Wimbledon Championships awaits one participating affiliate.