Rohini Sardana: The one-woman band behind Cricket Enthusiast

In part two of the Brazil SEO guide, Martin Calvert returns to discuss the search gaps worth exploring in the market as competition grows, including AI optimisation, creator partnerships and sports-utility content.

After more than two decades building products for others, WiseWager Consultancy founder Rohini Sardana is stepping into affiliation with Cricket Enthusiast. She explains how the combination of AI and human judgement has enabled her to operate like a full team and how being underestimated as a woman has only strengthened her resolve.

In the second and final part of iGBA’s exclusive look under the hood of V.Partners’ recent Slotoro launch, head of affiliates Natalia Hurina explains how the new brand combines the latest market insights and affiliate-centred design to drive the strongest possible results for partners.

In our latest Meet the Manager interview, we catch up with Ranm Medina of 1xBet

On 11 June, the FIFA World Cup 2026 kicked off in North America. It will be the year’s biggest sports event, but for affiliates the real challenge is the wider calendar. Across 2026, major tournaments in football, tennis, Formula 1 and other sports will run almost back-to-back, creating one of the most congested schedules affiliate teams have faced in recent years.