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The end of clickbait? Inside the February 2026 Discover Core update

Released for English-language users in the US and running for over 21 days, the February 2026 Discover Core update aimed to improve the overall quality of the content feed. SEO specialists at ICS-digital weigh in on whether it has truly swept out clickbait, what it means for affiliates and why video content and multichannel strategies could offer a competitive edge.

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SEO

storm

The end of clickbait? Inside the February 2026 Discover Core update

Released for English-language users in the US and running for over 21 days, the February 2026 Discover Core update aimed to improve the overall quality of the content feed. SEO specialists at ICS-digital weigh in on whether it has truly swept out clickbait, what it means for affiliates and why video content and multichannel strategies could offer a competitive edge.

People

Martin Collins iGB Affiliate Awards

Evidence over buzzwords: Martin Collins on judging real impacts

The iGB Affiliate Awards’ judging panel consists of 25 industry leaders with expertise spanning not just affiliate marketing, but also tech, compliance and more besides. We speak to Martin Collins, first-time judge and head of affiliates at Merkur Group, about his industry experience to date, what he values in the awards and his tips for submissions.

Brand Views

Platform migration: a technical project or a management decision?

While the benefits of moving from a legacy to a modern affiliate management system may be clear, migration still carries concerns and risks for affiliate programs. But these can be mitigated by clear-headed analysis of the entire technical and strategic picture and partnering with a platform you can trust to handle all aspects of the transition, according to ReferOn’s head of product Vlad Bondarenko.

Meet The Manager

Meet the Manager: MelBet's Anastasiia Shcherbyna

In this latest of our Meet the Manager series, we speak to Anastasiia Shcherbyna, CMO at MelBet Partners & Affiliates

Partner News

Boomerang’s Time to Win offers exciting AC Milan rewards

Exclusive AC Milan experiences also up for grabs to participating affiliates.