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Seeing loss differently: East vs West through eye-tracking
In the third piece from Pepper Partner’s cyberpsychology R&D division, founder and CEO Lev Polonuer shares findings from research conducted in Singapore, Austria, Hungary and Poland, exploring how perceptions of loss differ between Eastern and Western players and implications for iGaming UI design.
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Is search dead? Affiliate SEOs weigh in on 2025 and 2026
As we enter a new year, Joyce Yang speaks to four iGaming SEO experts to review the impacts of recent Google core updates and what the year 2026 will look like in terms of spam updates and AI search.
Media 24 appoints Arturs Korolkovs as new CEO
The affiliate has announced the promotion of its head of sales Arturs Korolkovs to CEO.
Platform migration: a technical project or a management decision?
While the benefits of moving from a legacy to a modern affiliate management system may be clear, migration still carries concerns and risks for affiliate programs. But these can be mitigated by clear-headed analysis of the entire technical and strategic picture and partnering with a platform you can trust to handle all aspects of the transition, according to ReferOn’s head of product Vlad Bondarenko.
Meet the Manager: MelBet's Anastasiia Shcherbyna
In this latest of our Meet the Manager series, we speak to Anastasiia Shcherbyna, CMO at MelBet Partners & Affiliates
Affina Partners presents Alawin, a new iGaming brand born from magic and adventure
Designed with both players and partners in mind, Alawin combines immersive aesthetics with a broad product offering and robust loyalty mechanics.