While Kenya is seen as one of the fastest-growing iGaming markets in Africa, the industry is facing a shake-up following the introduction of new advertising rules by the country’s regulator. But in a mobile-first, football-obsessed market, are affiliates really out of options? We speak to three Kenyan iGaming professionals about local betting culture, their views on the new regulations and what solutions might lie ahead.
Back again in another deep dive into the LatAm market, ICS duo Martin Calvert and Luke Kenna provide a marketing guide for igaming affiliates with an eye on Argentina. They tackle everything from regulation to the best organic practices, including building local audiences and amplifying trust.
In the first part of this iGB L!VE 2025 speaker interview series, MetaBet founder Mark Phillip traces his route from MIT dropout to sports data entrepreneur. He explains what a “smarter betting journey” entails, why curation is key in the age of AI search and how affiliates can move beyond SEO to stay competitive.
In this contest, which will run until 31 May, webmasters can earn big bonuses for every new deposit attracted from Nigeria.
