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Resources

The resources section is split into two areas, articles from iGB affiliate Magazine and videos of conference sessions at our previous events. These are all focused on updating or teaching you something new so you can make more money as an affiliate or operator.

World Cup Content Strategies

Pomp, ceremony and a little game called football: how can you make the World Cup work for you? Joel Turner, Head of Marketing and Strategy at Blueclaw, provides the lowdown on affiliate content provision...

US iGaming: The Elephant in the Room

If there is a rush of US state governments pushing to expand licensed Internet gambling beyond racehorses, that rush hasn...

Every four years, there is a betting event that outsizes everything else. The new funded account haul is similar to the Grand National in the UK, but these punters will be worth many times more in revenue terms. It...

Online Reputation Management

Your site's poor online reputation can be commercially devastating if not handled properly.

In this latest iGB Affiliate webinar you will find out:

  • What makes up your online reputation
  • How to identify...

So, the World Cup is fast approaching and you want to get in on the action. Who wouldn’t? It’s the biggest sporting event of 2014 and the football betting market is huge. However, there’s a catch: every sportsbetting...

Branding without Burning - Why Affiliates Have to Become a Brand to Survive

Branding and being an affiliate may not seem natural but it is essential to survive. Branding happens offline as well as online and while it takes time, you will reap the financial rewards. Fighting against the constant and deliberate targeting...

Dele Sikuade goes under the hood of the Agile software methodology to show you what it was really designed to achieve and how, by sticking to its principles and not a set of rigid rules, you can get exactly what you want from a web technology...

Search engine optimisation has changed, Google have altered their algorithms and released a bout of automatic updates designed to eliminate low quality websites and those that have large scale backlink profiles filled with keyword anchor text...

“Gambling’s crack cocaine: They’re the disturbing new face of gambling – betting machines that enslave the poor and earn bookies BILLIONS”, reads the...

Real Money skill gaming, where players compete against each other and win cash in a variety of well-known games, is rapidly expending and this massive industry is grabbing the attention of the iGaming world. With hundreds of millions awarded in...

email marketing

Email marketing is one of those grey areas where a number of different techniques and methods exist to the point where it can become overwhelming. But it needn’t be that confusing, in fact, and once you...

bitcoin

Want to find out more about the latest phenomena causing a storm in the Gaming world? Hear from a panel of Bitcoin Experts who will explain all. How to mine your own Bitcoin, whether it is classified as a...

Filmed at the London Affiliate Conference in Feb 2014. Chris Harrison, eGaming Industry Manager at Google will take you through how you can utilise the worlds 2nd biggest search engine to drive both branding and direct response objectives for...

Emerging Markets: Africa

With affiliates and operators finding established iGaming markets increasingly saturated, attention is turning elsewhere. Ian Barnes, CTO of premium gaming solutions provider BetTech, examines the challenges and opportunities in Africa.

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The London Affiliate Conference 2014 invited a range of experts within the US iGaming market to discuss and share their views on the developments in the US and how this will impact affiliates. It discusses the change in legislation and the...