Secrets of effective pay-per-click

Session Title: Secrets of effective pay-per-click

Session Description: Google and Yahoo have loosened restrictions on PPC advertising for gambling sites, opening the door to the most efficient, high-ROI payer acquisition methods possible. Pay-per-click Expert David Szetela reveals top secrets and best practices for getting spectacular results from paid search advertising campaigns. Special attention will be paid to new methods for optimizing PPC Content Advertising campaigns on Google AdWords, Yahoo! Search Marketing and Microsoft adCenter.

Speaker: David Szetela, Owner and CEO, Clix Marketing
Online advertising expert David Szetela is Owner and CEO of Clix Marketing , one of the few agencies that specializes exclusively in pay-per-click (PPC) advertising, creating and optimizing clients' Google AdWords, Yahoo! Search Marketing and Microsoft adCenter advertising campaigns. Clix is also one of the few agencies paid according to their performance - as a percentage of profit or a commission per sales lead generated.

Szetela's 25+ year career working for small magazine publishers as well as Apple Computer and Ziff-Davis Publishing has aprovided him deep experience in direct response marketing. He is active in the Search Engine Marketing Professional Organization (SEMPO) and is one of the authors of SEMPOs Advanced Search Advertising course. His articles on PPC advertising have been published in MediaPost, Search Engine Land, MarketingSherpa, on his company's blog, http://www.clixmarketing.com/blog, in his weekly Profitable PPC column published by Search Engine Watch (http://searchenginewatch.com/sew_experts/profitable_ppc), and in the SEW blog (http://blog .searchenginestrategies.com).

He is a frequent speaker at Search and Advertising industry events like Search Engine Strategies, SMX, PPC Summit and MarketingSherpa Summit, and he hosts a weekly radio show called PPC Rockstars (http://www.webmasterradio.fm/Advertising/PPC-Rockstars/), distributed by Webmasterradio.fm and iTunes.

Filmed at Amsterdam Affiliate Conference 2009

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